I'd either (1) be totally honest and say that the area is new to me, and then try to seem really engaged and interested by asking them about it instead, and see if I can bounce off anything they say, or (2) try to make a connection to an area I am more confident to speak about, and see if it works as an analogy. "Well, X has always been something that has intrigued me, because I know how complex it can be and I'm really impressed by people who have a handle on it! I've always found Y to be a useful point of comparison, because..."Hi, I have an interview coming up very soon and I’m almost certain that they’re going to spring a random commercial topic on me and ask what I think (they’ve done this in previous years). Worst case scenario, I don’t know anything about the topic - how do I navigate this? Should I just ask them to briefly explain the topic and then try to go from there?
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