Hey!
I know it is easier said than done, but I would try not to worry too much about the lack of application questions.
With the work experience section, firms are often assessing whether you can show how you have demonstrated the competencies that they are looking for, rather than giving you a separate opportunity to explain your motivation. I would focus on making each bullet point achievement-oriented, highlight the impact of your work and the transferable skills you developed, rather than simply listing your responsibilities.
You can certainly weave in firm-specific interests where they are genuinely relevant, but I would avoid trying to force "why
Macfarlanes" into every role as it might feel unnatural. For example, if you have had experience that aligns with areas
Macfarlanes is known for or you have developed skills that would be particularly valuable there, you can naturally emphasise those. The key is to let the relevance come through rather than making it explicit - if they wanted you to explain your motivations, it is likely they would've included application questions.
Therefore, I'd try not to overthink the absence of a "Why
Macfarlanes?" question. If the firm has chosen not to ask it, that is probably because they are deliberately assessing candidates in a different way, or it might be a part of their later assessments. I'd focus on presenting your experiences as strongly as possible and trust that they're looking for evidence of potential through that!