For competency, it depends on how quickly you are able to draw examples from your experiences and flesh it out into STAR. Then practise until you are certain you'll be able to think of that example on the spot when asked during an interview.
For motivation, just go back over your application...
I was told that the W&C cover letter should not exceed 1k words. I wrote 950 words for my cover letter, which in hindsight, I regret not shortening. Do you think it is possible that it will be rejected based on that alone?
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