Hi!
Great question! I wouldn’t limit it strictly to academic or work challenges - the question is designed to get to know you as a person, not just an applicant. They’re looking for something that shows self-awareness, resilience, or personal growth, and how that experience has shaped the way you approach things today.
That could definitely come from university or work (such as adapting to a demanding placement or handling a setback), but it can also come from something more personal - for example, moving to a new place, balancing competing commitments, or dealing with a situation that pushed you out of your comfort zone.
The important part is to link it back to what you learned about yourself and how it’s influenced your attitude and skills which will be relevant to how you build connections with colleagues and clients (e.g. teamwork, empathy, or perseverance).
I hope that helps!