Hello
@Abbie Whitlock @Andrei Radu
In video interview question - why this firm - can explicitly state the firm's competitors and mention why this firm is 'better' or is it better to just say compared to US competitors in general? I have a firm I can directly contrast but I don't know how this will come across.
Thank you
Hello!
I would avoid naming a specific competitor in a video interview - directly calling out another firm can sound a bit negative, and it risks shifting the focus away from why you actually want this firm.
You can still make the comparison, but I’d keep it broader - for example, “compared to some US firms” or “compared to others in the market”. Then focus on the positive reasons you’re drawn to this firm: the culture, training, work, sectors, or anything unique about the firm that stands out to you.
Overall, it’s better to frame it as “this is what attracts me here” rather than “this is why that firm isn’t right”.
I hope that helps - best of luck with your application!
