Hey!Would a firm having rankings in both contentious and transactional work be a unique enough selling point if I can relate it to my personal choices? And also include an interesting deal and a case in the same?
Yes, I think that can work well if you frame it in the right way!
Simply stating that they're ranked in both contentious and transactional work isn't unique on its own, as a lot of full-service firms can say that. What makes the example stronger is explaining why that breadth of expertise genuinely matters to you. For example, does it link to having an open-mind about where you want to qualify, your interest in seeing both sides of risk, or perhaps your past experiences?
Including an interesting deal and a case can be a good idea, as it shows that you have engaged with both sides of the practice. I would just make sure that you're not simply listing them - briefly explain what about them stood out and how that connects to your wider motivations.
I hope that helps!