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    Practise your commercial awareness for your next interview using PESTLE & SWOT.

    PESTLE analysis: Political: Import regulations and taxes. Brexit and border control issues perhaps. Economic: reduced consumer spending given the cost of living crisis; coffee may be seen as a bit of a luxury. Competition from other coffee shops. Access to funding/credit in challenging...
  2. J

    The M&A Case Study Experiment - Part 1

    Q.1 Digion’s reasons to buy immersive: • Continue growth with expansion into Germany. • Acquiring Immersive’s popularity among game developers. • A platform for the patented cloud technology. • Acquiring expertise of the immersive founders. Q.2 I would advise Elena to deal with...

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