PESTLE analysis:
Political: Import regulations and taxes. Brexit and border control issues perhaps.
Economic: reduced consumer spending given the cost of living crisis; coffee may be seen as a bit of a luxury. Competition from other coffee shops. Access to funding/credit in challenging...
Q.1
Digion’s reasons to buy immersive:
• Continue growth with expansion into Germany.
• Acquiring Immersive’s popularity among game developers.
• A platform for the patented cloud technology.
• Acquiring expertise of the immersive founders.
Q.2
I would advise Elena to deal with...
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