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Hi Jaysen

I hope you are well.

I was wondering if you may have any advice when it comes to written exercises. I've been told that the written exercise I will do at an AC this Monday is likely to be business-related. For example, candidates are given 4 companies to choose from and then have to compare them and then pick one to advise their client to invest in. It may be that candidates are given a criteria from their client to base their decision on. Obviously this depends on who the client is, etc, and at the end of the day the firm won't care which company you choose as long as you can demonstrate your analytical skills and justify your decision. But I was wondering if you may have any advice on how best to go about analysing businesses? For example would it help if I applied frameworks such as SWOT, and if so which ones should I be aware of?

I've been trying to find case studies to practice but they are severely limited! I think I know how to analyse and justify but I struggle in the context of business case studies. In my last AC I failed on the written exercise and I'd really like to improve this time!

Thank you very much and I look forward to hearing from you.

Kind regards

Y