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Analysis Of The Week: Only Fans
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<blockquote data-quote="Dheepa" data-source="post: 78163" data-attributes="member: 1572"><p>This was a really interesting article to read for several reasons (going to flag off the bet that neither of these reasons are very law firm related per se):</p><ol> <li data-xf-list-type="ol">From a commercial perspective, sites like OnlyFans and Cameo seem to be creating a new space/market within social media. Social media has in essence allowed us to be closer to a celebrity's life than anyone thought was possible around some 6-10 years ago. I mean Elon Musk and his wife Grimes announced their baby's name on Twitter, then there's famous pop singer Jason Derulo whose letting TikTok decide his soon to be born baby's name. Cameo takes this one step further by allowing fans to pay celebrities for a video chat, a birthday message or a small shout out. I think these platforms have taken what has previously been a very closed off industry and made it more open. There is a huge amount of power in both the hands of fans and celebrities alike. Where previously PR agencies, brands, music labels etc. set the value of the talent that walked through their doors, platforms like this allow the individual to set their worth and see if their fans agree. Sign on agreements and partnership/sponsorship agreements, probably look very different today than a few years ago even.</li> <li data-xf-list-type="ol">I think the rise of platforms like this is indicative of a shift in what we value as a society. We respond well to celebrities who open up their lives to us online because we can we see them as closer to our own lifestyles, concerns etc. This is probably why many companies that work with celebrities and influencers tend to select a range of them i.e. celebrities with huge followings, influencers (the really famous ones that have reached an almost traditional celebrity like status) and then micro-influencers - smaller followings, the ones that seem more down to earth and most importantly reachable. I think its important to remember that it isn't just consumer brands that enlist celebrities and influencers, the UK government was paying Love Island stars late last year to remind people about the importance of getting vaccinated. During the recent US elections, Mike Bloomberg invested significantly in influencer marketing, Andrew Yang's campaign reportedly paid for memes to be created, and of course who can forget Bernie Sanders infamous (and in my opinion rather adorable) friendship with Cardi B. Already in the US, the FTC has begun regulating influencer marketing and influencer conduct in general. Let's not forget that influencers have also created an entirely new industry. Influencer marketing firms that global companies regularly outsource the job of selecting influencers and tracking their performance too.</li> </ol><p>Curious to hear anyone else's thoughts on OnlyFans and other similar platforms (Patreon, Cameo etc.). I haven't touched on this here myself but the article does discuss the need to safeguard users/viewers from widespread sex work in general (since this is what OnlyFans is predominantly use for at the moment.) Any thoughts on this would also be welcome!</p></blockquote><p></p>
[QUOTE="Dheepa, post: 78163, member: 1572"] This was a really interesting article to read for several reasons (going to flag off the bet that neither of these reasons are very law firm related per se): [LIST=1] [*]From a commercial perspective, sites like OnlyFans and Cameo seem to be creating a new space/market within social media. Social media has in essence allowed us to be closer to a celebrity's life than anyone thought was possible around some 6-10 years ago. I mean Elon Musk and his wife Grimes announced their baby's name on Twitter, then there's famous pop singer Jason Derulo whose letting TikTok decide his soon to be born baby's name. Cameo takes this one step further by allowing fans to pay celebrities for a video chat, a birthday message or a small shout out. I think these platforms have taken what has previously been a very closed off industry and made it more open. There is a huge amount of power in both the hands of fans and celebrities alike. Where previously PR agencies, brands, music labels etc. set the value of the talent that walked through their doors, platforms like this allow the individual to set their worth and see if their fans agree. Sign on agreements and partnership/sponsorship agreements, probably look very different today than a few years ago even. [*]I think the rise of platforms like this is indicative of a shift in what we value as a society. We respond well to celebrities who open up their lives to us online because we can we see them as closer to our own lifestyles, concerns etc. This is probably why many companies that work with celebrities and influencers tend to select a range of them i.e. celebrities with huge followings, influencers (the really famous ones that have reached an almost traditional celebrity like status) and then micro-influencers - smaller followings, the ones that seem more down to earth and most importantly reachable. I think its important to remember that it isn't just consumer brands that enlist celebrities and influencers, the UK government was paying Love Island stars late last year to remind people about the importance of getting vaccinated. During the recent US elections, Mike Bloomberg invested significantly in influencer marketing, Andrew Yang's campaign reportedly paid for memes to be created, and of course who can forget Bernie Sanders infamous (and in my opinion rather adorable) friendship with Cardi B. Already in the US, the FTC has begun regulating influencer marketing and influencer conduct in general. Let's not forget that influencers have also created an entirely new industry. Influencer marketing firms that global companies regularly outsource the job of selecting influencers and tracking their performance too. [/LIST] Curious to hear anyone else's thoughts on OnlyFans and other similar platforms (Patreon, Cameo etc.). I haven't touched on this here myself but the article does discuss the need to safeguard users/viewers from widespread sex work in general (since this is what OnlyFans is predominantly use for at the moment.) Any thoughts on this would also be welcome! [/QUOTE]
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