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Message: <blockquote data-quote="Jacob Miller" data-source="post: 55263" data-attributes="member: 5063">Hi, In re question 1, I would tend to say that you don't need to be at the firm to approach this answer in a meaningful way. There are numerous different angles you could take this: diversifying practice areas, changing client offerings, new offices, diversity drives etc etc. Anything, within reason, is valid here so long as you can back it up with sound reasoning and logic. For question 2, just think through this logically. What would you do if you were opening up a business? I've launched and operated 3 businesses now since before I started Uni. The first flopped because I didn't adequately understand the market I was breaking into, didn't do enough research, didn't specify my market offering well enough and didn't take proper steps to build a brand. The second and third businesses I've launched, which I'm still involved in as of right now, I didn't make those same mistakes. To that end, I would suggest things like market research, product/ service development pre-launch, continuing to develop offerings post-launch, proper brand-building before launch so you've an established market before you start to ask for people's money. </blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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