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Message: <blockquote data-quote="Jaysen" data-source="post: 28648" data-attributes="member: 1">If this is for the Shoosmiths application, the rest of the question is quite important: how Shoosmiths can remain successful and attractive in 2020 and beyond without compromising on profitability.This is an opportunity for you to show you understand Shoosmiths and the business of law firms. As a starting point, when doing your research on Shoosmiths, try to think about how they position themselves in the legal market: Why do clients go to them already? What do they highlight on their website as core strengths/selling points?When picking your three points, keep in mind the 'without compromising on profitability' part of the question. This is included in the question for a reason; you need to justify why your suggestion won't negatively impact the firm's profitability. (For example, if you suggested Shoosmiths reduces its legal fees, this would compromise its profitability, unless you argued that this will bring in more long-term revenue to make up for it.)</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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