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<blockquote data-quote="Jacob Miller" data-source="post: 72187" data-attributes="member: 5063">Hi,I've not done an interview with BAT specifically, but I think there are certain key areas to cover in your prep that you should be prepared to answer on/ things that I would probably try and push you on if I were interviewing you.In re your prep, I would take a deep dive on BAT as a group: look at its brand, industry success, where it is in front of competitors and also where it lags behind them - then consider the commercial and legal repercussions of all these different factors.If I were you, I'd also be prepared to answer some questions in re the morality of what BAT do - is providing tobacco moral, should it be taxed more or less, should it be allowed to advertise, should people be allowed to smoke etc etc: these are all considerations which massively affect their work as every regulatory change in re smoking will affect their business, usually for the worse. It's really important that you can understand and display your understanding of the delicacy of BAT's position in the world in re what they do and the products they make. I would also consider, from a business perspective, what are potential avenues they could go down? The rise in vaping presents a major business opportunity which they may/ may not have already tapped into, for example. By the sounds of it, this is likely to give you some excess material but when you're going blind into an interview I would always say that it's beter to prep material you don't need than to need material you didn't prep. Hopefully some of this helps!</blockquote>

[QUOTE="Jacob Miller, post: 72187, member: 5063"] Hi, I've not done an interview with BAT specifically, but I think there are certain key areas to cover in your prep that you should be prepared to answer on/ things that I would probably try and push you on if I were interviewing you. In re your prep, I would take a deep dive on BAT as a group: look at its brand, industry success, where it is in front of competitors and also where it lags behind them - then consider the commercial and legal repercussions of all these different factors. If I were you, I'd also be prepared to answer some questions in re the morality of what BAT do - is providing tobacco moral, should it be taxed more or less, should it be allowed to advertise, should people be allowed to smoke etc etc: these are [B]all[/B] considerations which massively affect their work as every regulatory change in re smoking will affect their business, usually for the worse. It's really important that you can understand and display your understanding of the delicacy of BAT's position in the world in re what they do and the products they make. I would also consider, from a business perspective, what are potential avenues they could go down? The rise in vaping presents a major business opportunity which they may/ may not have already tapped into, for example. By the sounds of it, this is likely to give you some excess material but when you're going blind into an interview I would always say that it's beter to prep material you don't need than to need material you didn't prep. Hopefully some of this helps! [/QUOTE]

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