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Message: <blockquote data-quote="BC2000" data-source="post: 3637" data-attributes="member: 51">Hi Bugsy,I am wary as to posting my entire answer but as a brief general rule I approached it mostly in the same manner as a Why BCLP question plus including some indication as to career ambition.So my particular model that I use is to identify area of interest(for me, litigation/contentious practice) and then hone in on their reputation, strategy and culture. I dedicate most of the word count to the first two, using things like Legal500 rankings and significant lateral hires. In BCLP's case, you almost certainly must include something about tech, their entrepenuerial practices and the fact that they fully merged(brand wise and financially) which is quite rare and indicates the commitment of the partnership to the new firm. This has noteably caused some disruption as can be seen by the several lateral departures, but this is almost inevitable when merging two firms with quite different cultures/financial results. In regards to culture, I just said relatively small intake, lots of responsibility etc. Perhaps name some diversity initiatives and why that attracts you to the firm(if that is relevant to you).Format:The firm’s strength in Litigation and Corporate risk, its medium-sized intake and strategic vision.Rep - rankings, significant hires, major cases/deals.Strategy - merger, tech investment, Manchester service centre. Good to say these investments are allowing lawyers to concentrate on the law, not menial work.Culture/general - intake size, diverse range of seats, responsiblity, diversity initiatives.Ambition: It should be clear from your answer what practice area(s) you want to go into.Good luck, I will post my full answer up once I have completed the process.EDIT: And as a side note, remember to link each of these facts into why the firm. E.G. Want to work in investigations - "The firm’s strategic focus on growing its litigation department through hires such as Mukul Chawla QC demonstrates how BCLP is aligning with my interest in investigations."</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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