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Message: <blockquote data-quote="Jaysen" data-source="post: 54886" data-attributes="member: 1">Apologies - I know you messaged me about this.Generally, there isn't a set structure, and back when we used to review answers for this case study, I used to see quite a range of approaches.  The key is to make sure you can communicate the most important information in an accessible way for the reader.I like your introduction - it's good to be clear about the company which you have identified. I think the rest of your approach sounds fine. You can either cover the pros and cons of each company, or compare both companies based on different 'themes' (although I think the latter is harder).Personally, if you are choosing Company 2, I would prefer to see an answer that leads with their justification for Company 2 (just so I don't have to read about Company 1 first). I would also suggest spending more time discussing the pros and cons of Company 2, rather than Company 1 - so the weighting doesn't have to be equal.When discussing the cons of Company 2, a strong answer would indicate why you would still choose to go ahead with this company, despite the cons you have identified.If you are taking the pros and cons approach, I would also try to be evaluative when discussing Company 2, rather than simply listing out the pros and cons. For example, some issues are more important than others, and this is important to flag.Finally, if you take this approach, I think the strongest answers are evaluative. In other words, you aren't just talking about the pros and cons of each company in isolation, but you are keeping in mind that the question wants you to choose one company over another (so a justification is necessary).I'm a little wary of people going into case studies like this with 'frameworks' in mind (like Pestle). While they are useful to keep in mind, applying this too rigidly can lead to answers that aren't actually answering the question.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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