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Aspiring Lawyers - Interviews & Vacation Schemes
Commercial Awareness Discussion
Colin v Cuthbert: Copycat-erpillar?
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<blockquote data-quote="Jaysen" data-source="post: 77044" data-attributes="member: 1"><p>Would also be keen to know the sales figures - it may be the case that both Aldi and M&S have seen a surge in caterpillar cake sales! I also find it interesting to see the public weighing in on this/the role of social media. </p><p></p><p>I often see comments on these posts that M&S shouldn't be targeting Aldi because all the other supermarkets have caterpillars. I struggle with this - just because there are other imitators doesn't mean that M&S can't exercise its own right to pursue one of these claims, and as you said, it may be the case that Cuthbert is more similar to Colin than the others.</p></blockquote><p></p>
[QUOTE="Jaysen, post: 77044, member: 1"] Would also be keen to know the sales figures - it may be the case that both Aldi and M&S have seen a surge in caterpillar cake sales! I also find it interesting to see the public weighing in on this/the role of social media. I often see comments on these posts that M&S shouldn't be targeting Aldi because all the other supermarkets have caterpillars. I struggle with this - just because there are other imitators doesn't mean that M&S can't exercise its own right to pursue one of these claims, and as you said, it may be the case that Cuthbert is more similar to Colin than the others. [/QUOTE]
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Colin v Cuthbert: Copycat-erpillar?
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