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I think that the social media strategy is being used just for the public. Look at us, we are a supermarket for the people, we have low prices and there is a giant supermarket retailer who is fighting us, David vs Golia but digital! Aldi is very much aware that in this lockdown social media is the way to go as people are staying home on their phones/laptops!It is a good social media strategy, but that's it! The main fact is that M&S have created a product with specific ingredients, with a peculiar/funny shape which it is usually connected to their brand. Can they prove it? I hope so!
I think that the social media strategy is being used just for the public. Look at us, we are a supermarket for the people, we have low prices and there is a giant supermarket retailer who is fighting us, David vs Golia but digital! Aldi is very much aware that in this lockdown social media is the way to go as people are staying home on their phones/laptops!
It is a good social media strategy, but that's it! The main fact is that M&S have created a product with specific ingredients, with a peculiar/funny shape which it is usually connected to their brand. Can they prove it? I hope so!
