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<blockquote data-quote="Daniel Boden" data-source="post: 31132" data-attributes="member: 487">In fashion news today, GAP and Kanye West's Yeezy brand have announced that from 2021, GAP will stock Yeezy products and, in exchange, Kanye will receive royalties and GAP equity based on the sales performance of his brand. Clearly, GAP is hoping that this decision will improve its appeal with a younger audience and, therefore, boost sales.Equally and in other good news for the West family, following its purchase of a majority stake in Kylie Jenner's 'Kylie Cosmetics' last year, today Coty announced it is purchasing a minority (20%) stake in Kim Kardashian West's make-up brand KKW. It would seem that Coty is attempting to modernise its portfolio and utilise the aggressive Instagram marketing of the Jenner-Kardashian clan which has proven to be incredibly lucrative for the two families.See more below:Gap/Kanye West: celebrity culture<a href="https://www.ft.com/content/524bbed2-ac4c-43bf-8ae5-7d618e3db4c4" target="_blank">https://www.ft.com/content/524bbed2-ac4c-43bf-8ae5-7d618e3db4c4</a>Coty to buy 20% stake in Kim Kardashian West’s beauty line<a href="https://www.ft.com/content/ee526fad-d70d-40c6-a848-f883e1b1d380" target="_blank">https://www.ft.com/content/ee526fad-d70d-40c6-a848-f883e1b1d380</a></blockquote>

[QUOTE="Daniel Boden, post: 31132, member: 487"] In fashion news today, GAP and Kanye West's Yeezy brand have announced that from 2021, GAP will stock Yeezy products and, in exchange, Kanye will receive royalties and GAP equity based on the sales performance of his brand. Clearly, GAP is hoping that this decision will improve its appeal with a younger audience and, therefore, boost sales. Equally and in other good news for the West family, following its purchase of a majority stake in Kylie Jenner's 'Kylie Cosmetics' last year, today Coty announced it is purchasing a minority (20%) stake in Kim Kardashian West's make-up brand KKW. It would seem that Coty is attempting to modernise its portfolio and utilise the aggressive Instagram marketing of the Jenner-Kardashian clan which has proven to be incredibly lucrative for the two families. See more below: [B][SIZE=4]Gap/Kanye West: celebrity culture[/SIZE][/B] [SIZE=4][URL]https://www.ft.com/content/524bbed2-ac4c-43bf-8ae5-7d618e3db4c4[/URL][/SIZE] [B][SIZE=4]Coty to buy 20% stake in Kim Kardashian West’s beauty line[/SIZE][/B] [SIZE=4][URL]https://www.ft.com/content/ee526fad-d70d-40c6-a848-f883e1b1d380[/URL][/SIZE] [/QUOTE]

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