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Aspiring Lawyers - Interviews & Vacation Schemes
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Commercial Awareness Interview Question
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<blockquote data-quote="Alice G" data-source="post: 29604" data-attributes="member: 1160"><p>Totally agree with what’s been said. Commercial awareness doesn’t just mean applying the news and current trends to a situation but just thinking in a commercial way.</p><p></p><p>I used to work for Starbucks and would have to think commercially about how I could best drive sales. I would upsell products which were higher value or those which we had too much stock of to try and ensure we were hitting targets but also not wasting produce. I guess in a clever way you can arguably draw a connection to legal services here where firms will cross sell services to clients to also drive value which is relatively akin to this sales point. I guess if you had words to do this it might elevate an answer. </p><p>I also had to think about shift deployment as a supervisor and accounting for peak periods and ensuring I had positioned everyone well depending on their strengths for when we didn’t have the time to help and train people on their weaker areas. We did this training in the quieter mornings or before closing instead. </p><p>These examples may not on the surface seem that ‘commercial’ but they were still led by commercial thinking and my knowledge of the business and the store and how we could best drive sales and customer experience. </p><p>I hope this helps- I’ve picked the trickiest job as an example as my other jobs have been more ‘commercial’ in nature but please feel free to post some further thoughts on this and happy to help and guide you where I can <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Alice G, post: 29604, member: 1160"] Totally agree with what’s been said. Commercial awareness doesn’t just mean applying the news and current trends to a situation but just thinking in a commercial way. I used to work for Starbucks and would have to think commercially about how I could best drive sales. I would upsell products which were higher value or those which we had too much stock of to try and ensure we were hitting targets but also not wasting produce. I guess in a clever way you can arguably draw a connection to legal services here where firms will cross sell services to clients to also drive value which is relatively akin to this sales point. I guess if you had words to do this it might elevate an answer. I also had to think about shift deployment as a supervisor and accounting for peak periods and ensuring I had positioned everyone well depending on their strengths for when we didn’t have the time to help and train people on their weaker areas. We did this training in the quieter mornings or before closing instead. These examples may not on the surface seem that ‘commercial’ but they were still led by commercial thinking and my knowledge of the business and the store and how we could best drive sales and customer experience. I hope this helps- I’ve picked the trickiest job as an example as my other jobs have been more ‘commercial’ in nature but please feel free to post some further thoughts on this and happy to help and guide you where I can :) [/QUOTE]
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