Commercial Awareness Update - November 2019

ELA

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13th November 2019

Welcome to this week’s Commercial News Update!


Topics covered this week are:

1. Saudi Aramco IPO Update (@Sairah)

2. Google’s Acquisition of Fitbit (@Moni)

3. Moody’s Lowers UK Credit Outlook (@ELA)


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1. Saudi Aramco IPO Update (@Sairah)

The Story:

Last week, Saudi Aramco published its 600-page prospectus about its planned stock market flotation, providing potential shareholders a new outlook before the IPO. The prospectus outlined a number of key risks, including the government’s control over oil output, armed conflicts and climate change. It is known that the oil industry is the largest contributor to Saudi Arabia’s economy and accounts for 63% of the government’s income. This means any major implications concerning the business could cause a hindrance on the nation’s GDP, cash revenues and also trade policies.

However, the document did not mention any specifics about the valuation of Aramco, the date of the listing nor how much of the Saudi firm will be sold. Although, the prospectus did state up to 0.5% of the company’s shares would be set aside for retail (individual) investors.

The percentage of larger institutional investors, which could include oil companies from Russia, China and other countries, will be determined by whether Prince Mohammed bin Salman and his advisers can strike deals with them. The Saudi Prince has also considered that Aramco’s stock would trade on international exchanges such as New York or London, which could be another approach to attract institutional investors. But, analysts question whether this will even occur in the future.

Impact on Businesses and Law Firms:

Analysts have predicted Aramco’s support from investors will be a difficult one. This is because of a number of factors, such as low demand in crude oil and global economic growth currently weakening due to tensions with Brexit and the US-China trade war. Also, climate crisis fears are on the rise, recent global protests have increased public scrutiny of oil producers, and Aramco’s large footprint in the industry leaves it extremely vulnerable.

Institutional investors are also under enormous pressure to dump oil assets, primarily because of two concerns – the impact the greenhouse gas emissions generate and a decline in performance as more countries are seeking to shift to renewable sources of energy. For example, Norway’s wealth fund emphasises it will phase out oil and gas stocks by the end of this year, and if it does so successfully, many other countries will follow suit. Most recently, major oil companies, including Aramco, have committed to projects that do not align with the Paris Climate Agreement, which aims to limit the increase in global average temperatures to 1.5 degrees Celsius. If, after its IPO, Aramco does pursue projects that exceeds the measures outlined within the Paris Agreement (which shift away from hydrocarbon-based fuels), Aramco could incur extreme costs or will have to invest additional capital, a potential deterrence for new investors.

If investors do invest, another concern will be the extent to which their interests in Aramco will be protected. With only a small percentage of the company’s shares likely to be publicly traded, the Saudi government will remain the largest shareholder, and therefore can largely do as it wishes. To consider their rights, investors will need the assistance of law firms who hold a large presence in the Middle East, such as White & Case and DLA Piper, to advise them on the legal framework of Saudi Arabia. Also, before investors are protected, the Saudi Arabian General Investment Authority (SAGIA) will need to approve the investor (if international). So, corporate lawyers will be needed to guide investors throughout the investment approval. SAGIA investment licenses have different restrictions and requirements, including shareholding percentages, investor experience, and capital contributions. Therefore, lawyers will be required to play a heavy role in advising investors on whether investing in Aramco will be a beneficial.


2. Google’s Acquisition of Fitbit (@Moni)

The Story

Last week Google announced that it had struck a deal to buy fitness tracking company Fitbit, for $2.1bn. The acquisition will improve Google’s health and wellness offerings as the two team up to take on Apple whose wearable tech business has grown significantly in the past several years. Although the deal is a great strategic move for both companies, it is subject to shareholder and regulatory approval, which could prove to be a challenge.

Impact on Businesses and Law Firms

Google’s move comes at an interesting time, given that regulators in the US and Europe are focused on reigning in anti-competitive behaviour, data concentration and privacy abuses by big tech companies, and the Fitbit acquisition appears to have all of those characteristics.

The proposed deal is Google’s biggest acquisition in consumer electronics since it paid $3.2bn for Nest in 2014, and could potentially run into hurdles with antitrust authorities. In addition to potential antitrust concerns, Fitbit owners have expressed concerns about Google owning personal health data as well as location information. Following the announcement, Fitbit promised that user data will not be used for Google ads and customers will be able to ‘review, move or delete their data’.

Google is itself aware of the potential for regulatory intervention and agreed to pay Fitbit a $250m termination fee if it fails to obtain antitrust approval for the deal. Lawyers and other tech companies will be watching closely to see how regulators approach the deal as it will certainly test their commitments to preventing tech companies from consolidating their control over industries and user data.


3. Moody’s Lowers UK Credit Outlook (@ELA)

The Story

Credit rating agency Moody’s has changed its outlook on the current UK credit rating of AA2, from ‘stable’ to ‘negative’ – a sign that the country’s credit rating may be downgraded in the near future.

As a justification, Moody’s noted that ‘the increasing inertia and, at times, paralysis that has characterised the Brexit-era policymaking process has illustrated how the capability and predictability that has traditionally distinguished the UK’s institutionalised framework has diminished.’

Impact on Businesses and Law Firms

The UK’s current AA2 rating (the same as France and South Korea, for reference) is two levels below the top grade, currently assigned to Germany and the US. The UK lost its top AAA rating in 2013, before being downgraded again in 2017. But why does this matter?

Credit rating agencies like Moody’s, Fitch, and Standard and Poor’s grade countries and institutions according to how likely they are to pay back their debts. A country’s credit rating will therefore affect how financially stable and trustworthy it looks to foreign investors, who rely on these indicators to make business and investment decisions. A good credit rating is likely to make buying a country’s bonds more appealing and attract more foreign investment. The lower a credit rating, the more expensive it will be for a country to borrow by selling its government bonds – investors will want higher yields to compensate for the higher risk they are taking.

This is particularly relevant in the context of the UK general election campaign, as all the major political parties have expressed a commitment to increase borrowing. According to Jane Sydenham from Rathbone Investment Management, ‘the vast spending plans announced this week make the UK look a higher risk prospect from an international debt investor’s point of view.’

Arguably, law firms’ clients have been well acquainted with Brexit-induced uncertainty and instability for a while now, so it is unlikely that Moody’s move to lower its outlook will make a huge difference to their mindset. Nonetheless, it is a serious reminder of the potential long-term effects of Brexit on how the UK is perceived internationally.
 
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Alice G

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20th November 2019

Welcome to this week’s Commercial News Update!


Topics covered this week are:

1. The Launch of Disney+ @Alice G

2. Alibaba’s Hong Kong Listing @Moni

3. EU extends access to UK clearing houses for fear of no-deal Brexit @ELA


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The Launch of Disney+ @Alice G

The Story:


In the last week, Disney+ officially launched as an on-demand streaming service. Offering subscriptions at just $6.99 a month, the platform serves up Marvel’s hit superhero films, old classics like ‘Snow White’, and all 662 episodes of ‘The Simpsons’ which Disney gained the rights for when it acquired 21st Century Fox for $7bn earlier this year.

Impact on Businesses and Law Firms:


The 96-year-old company’s move to on-demand streaming services is a great case in point for how businesses need to be fluid and agile in changing markets in order to stay relevant.

With another player in the market, the on-demand entertainments industry is rife with competition. Whilst great for consumers getting high-quality fare, it can make it much more difficult for these businesses to break even, let alone be profitable. Though old favourites like ‘Friends’ can be an asset to these services, consumers want new content which is incredibly expensive to produce and difficult to create in terms of original idea generation. This is speculative, but I think it will be interesting to watch this space and monitor the potential acquisitions of media firms with impressive content creators within them. As one of the few ways these services can get ahead, having greater access to production and content ideas is a good way to stay ahead.

A challenge for Disney+ will be rivalling Netflix abroad. Getting overseas subscribers is key to growth and success within this industry and Netflix is already deeply entrenched with around 158 million subscribers worldwide. Whilst competitive pricing does help, Disney+ will need to be mindful of its marketing strategy in order to cater its approach to international audiences – something which Netflix has been adept at doing for some time.

The entertainments sector is flourishing, and this is an exciting opportunity for law firms. Intellectual property and licensing rights are integral, and lawyers are needed to draft the documentation to protect these rights.


Alibaba’s Hong Kong Listing @Moni


The Story:


This week, Alibaba, China’s biggest e-commerce company which is currently only listed on the New York Stock Exchange, opened up its order books for its upcoming secondary listing of 500 million new ordinary shares, worth up to $13.4 bn, on the Hong Kong stock exchange. Despite concerns about the recent political instability in Hong Kong, Alibaba received stronger-than expected demand for its shares and will close the order books early. Alibaba has been considering a Hong Kong listing for several years and had initially hoped to IPO on the Hong Kong Stock exchange in 2014, however, the exchange at the time did not allow for dual class share structures. The shares listed in Hong Kong will, importantly, give investors in mainland China the opportunity to invest in the company. In addition, it allows Alibaba to mitigate the risks of continued tensions between the US and China. Given the recent escalation of political instability in Hong Kong, whose economy has fallen into recession for the first time since 2009, Alibaba’s listing is a sign of confidence that the Hong Kong economy will be able to withstand the recent tribulations.

Impact on Businesses and Law Firms:

Last year, the Hong Kong stock exchange topped global IPO market rankings, beating out the New York stock exchange. Given the political turmoil this year, few analysts expect the Hong Kong exchange to maintain its title. Nevertheless, Alibaba’s listing may help the exchange maintain its rankings, and also help assuage investor fears that Hong Kong’s role as a global financial centre will be diminished as a result of political instability.


EU extends access to UK clearing houses for fear of no-deal Brexit @ELA


The Story:


A temporary permit which allows EU investors to use UK-based clearing houses in the event of a no-deal Brexit is currently in place, but it is due to expire at the end of March 2020.

Last week, Valdis Dombrovskis, the EU Commission vice-president responsible for financial services policy, announced that he ‘intend[ed] to propose to renew this time-limited equivalence decision beyond that date’ because it looks like the EU financial services industry will not have alternatives in place in time.

Impact on Businesses and Law Firms:


Clearing houses are financial institutions which aim to facilitate the exchange of payments, securities or derivatives transactions. Among other functions, they act as a mediator between any two parties involved in a financial transaction. To give a simplified example, if an investor wanted to sell 100 shares of his stock in X company to another investor, the clearing house’s job would be to make sure the investor gets paid the proper amount for his 100 shares and that the buyer does receive the shares they paid for. In short, clearing houses protect both parties, alleviating traders’ fears of getting involved in a transaction that won’t end well and preventing defaults from ricocheting to the rest of the market. Clearing houses are even more important in the context of derivatives transactions, because they are more complex and carry more risk.

London dominates the global market for the clearing of swap contracts (a type of derivatives contract) and most euro-dominated derivates are cleared in London. Moreover, EU regulations ban European companies from using clearing houses outside the bloc, unless a special agreement is in place.

Given how integral to the financial system UK clearing houses are, Valdis Dombrovskis’s announcement is a response to the growing fears among banks, fund managers, investors and lawyers that the financial markets would be dangerously destabilised if the UK left the EU without having finalised the nature of its relationship with the bloc, particularly with regards to the clearing of financial transactions.
 
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Jaysen

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    Uber has once again been stripped of its licence in London: https://www.ft.com/content/78827b06-0f6a-11ea-a225-db2f231cfeae.

    'Uber has been stripped of its London licence for a second time by the UK capital’s transport agency, after it again found that the ride-hailing service was not a “fit and proper” company to operate.

    Transport for London said on Monday that it had discovered more than 14,000 Uber rides by unauthorised drivers in late 2018 and early 2019, “putting passenger safety and security at risk”. After an independent review of Uber’s systems, TfL said that it could not have confidence that Uber could prevent a repeat of the problem.'

    (I can't find any non-FT links yet, but will share as soon as I see one).

    BBC: https://www.bbc.co.uk/news/business-50544283

    Note: Uber will still be able to continue operating in London for the time being as it has 21 days to appeal the decision.
     
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    Jaysen

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    Going to see if I can pick out relevant news and post them here in between our commercial updates.

    Today:

    Bank of England hits Citigroup with biggest fine to date

    "The Bank of England fined Citigroup (C.N) 43.9 million pounds on Tuesday, saying the U.S. banking group’s British operations failed to provide it with accurate regulatory returns between 2014 and 2018.

    Imposing its biggest fine to date, the Prudential Regulation Authority (PRA), the BoE’s banking supervisory arm, said Citigroup’s UK framework for reporting data to regulators was not designed, implemented or operating effectively."

    This is also the first fine against a systemically important financial institution.

    https://uk.reuters.com/article/uk-b...-pounds-for-regulatory-failures-idUKKBN1Y019S
    https://www.bankofengland.co.uk/new...igroups-uk-operations-44-million-for-failings
     

    Jaysen

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    27 November 2019

    Welcome to this week’s Commercial News Update!

    Topics covered this week are:

    1. LVMH’s Takeover of Tiffany (by @Alice G)

    2. Back to Basics: WeWork (by @Jaysen)

    3. National Grid and SSE’s Bold Offshore Move (by @Sairah )

    4. Uber is refused London licence (by @bugsy malone)


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    1. LVMH’s Takeover of Tiffany (by @Alice G)


    The Story

    The world’s largest luxury goods group by sales, France’s LVMH, has secured an all-cash deal to acquire Tiffany, the reputed American jeweller, for $16.6bn - which values Tiffany’s shares at $135 each. LVMH had originally offered $120 a share but this was deemed to be not enough, and the final purchase price has therefore risen by around $600mn. For some context, Tiffany’s share prices were around $98 each before the takeover bid was made public. The CEO of LVMH, Bernard Arnault, has publicly noted his admiration for the American jeweller because of its long-standing brand reputation and heritage.

    Impact on Businesses and Law Firms

    The retail sector has been suffering of late but, according to analysts, the luxury jewellery market is set to continue growing by up to 7% next year. Arnault has vocalised his intentions to expand and deepen Tiffany’s appeal in Europe and China, beyond its current core market of the US and Japan. Although Hong Kong is a major luxury market which is currently experiencing significant disruption, Arnault remains undeterred and confident in his ambitions.

    The luxury goods space differs within the retail sector in the sense that enduring brand reputation and heritage are important to those looking to buy. This means that for the likes of LVMH, when looking to diversify into a market like high-end jewellery, there can be few options available because of this heritage requirement. Therefore, this takeover offers a very good opportunity for Arnault and LVMH.

    For law firms, this deal demonstrates that whilst retail at large may be struggling, there is an opportunity within the luxury goods space. With a deal of this size, the largest ever in the luxury goods market, it seems the luxury goods space may well be poised for further M&A activity and more high-value deals, since LVMH’s competitors will no doubt be worried about their market position and the fresh competition LVMH poses. This is also an interesting case from a branding and IP perspective where the heritage of a company can significantly factor into the deal price.

    2. Back to Basics: The Tragedy of WeWork (by @Jaysen)

    The Story

    WeWork was to change the world. It was not just another co-working space provider, but a tech unicorn that aspired to ‘elevate the world’s consciousness’, according to co-founder Adam Neumann. Its huge liabilities didn’t matter because it was relentlessly pursuing growth and scale, with the backing of SoftBank, the world’s largest tech investor.

    At least that was the promise when WeWork announced its IPO.

    Within a few months of WeWork's public filing, the company's valuation had crashed, the IPO had been pulled, Neumann was out, and the company’s credit rating fell to junk status.

    What happened? What does it mean?

    Going public is a trade-off. An IPO provides a company with access to a wide pool of investors, but, in return, it faces onerous regulations and must open itself up to the scrutiny of the public markets.

    WeWork’s filing revealed the scale of the company’s losses (which, last year, amounted to losing $220,000 every hour of every day) and investors were worried. The company’s business model relied on taking on the risk of long-term leases and providing short term contracts to clients; but what would happen to these huge liabilities if there was a downturn?

    Then there were concerns over WeWork’s questionable corporate governance practices, ranging from the millions WeWork had lent to Neumann at favourable rates, to a complex capital structure that offered the co-founder substantial control after going public. It didn’t take long for the media to uncover further issues, such as the $60 million private jet the company bought to allow Neumann to travel around the globe.

    WeWork might have been able to get away with an extraordinary valuation, controversial financial metrics (including its self-styled ‘community-adjusted EBITDA’) and lax corporate governance standards as a private company, but it’s important that it did not survive the scrutiny of the public markets. The hope is that the tragedy of WeWork will force other tech 'unicorns' to shape up before heading to the public markets.

    3. National Grid and SSE’s Bold Offshore Move (by @Sairah )

    The Story

    Last weekend, National Grid and SSE confirmed they have shifted large parts of their UK operations into offshore holding companies. This comes after Labour released its manifesto, with plans to nationalise (move back from private to public ownership) the rail, water and electricity industries, as well as BT and Royal Mail. At present, National Grid and SSE are currently owned by a combination of listed and private groups, including Spain’s Iberdrola.

    According to the FT, SSE has moved its UK business into a new Swiss holding company, and National Grid has shifted its gas and electricity businesses into new subsidiaries in Luxembourg and Hong Kong.

    Impact on Businesses and Law Firms

    Analysts have stated Labour’s plan would have a detrimental impact on millions of people, such as private investors if the nationalisation process fails to restore the full market value of the two companies. Therefore, the move to Switzerland, Luxembourg and Hong Kong have been commended as the appropriate decision. This is because, Switzerland, Luxembourg and Hong Kong have bilateral investment treaties with the UK that ensure investors are protected and paid the market value rate in the event of any state asset buy-back.

    It is also believed the offshore move could protect the companies’ directors from litigation claims issued by shareholders, as the move will sustain their legal fiduciary duties. While, litigation lawyers may not be needed here on this issue, the directors and shareholders of National Grid and SSE could seek advice from lawyers on how to protect their positions.

    Many lawyers have already suggested that shareholders can put themselves in the ‘best position’ to secure market-based compensation by relying on international investment treaties to which the UK is a party to. For example, Hong Kong investors can lodge claims under the UK-Hong Kong Bilateral Investment Treaty, and Switzerland and Luxembourg investors are protected under the European Energy Charter Treaty.

    However, UK investors that do not benefit from any investment treaty protection would instead have to make a potential claim under the Human Rights Act 1998 or the European Convention on Human Rights. But, these claims could face fundamental challenges due to Brexit. So, lawyers will be needed here to guide UK investors in the best direction to protect their financial position.

    4. Uber is refused London licence (by @bugsy malone)

    The Story

    On Monday, Transport for London chose not to renew Uber’s ride-hailing license. This followed news that 14,000 Uber journeys had been conducted uninsured and unlicensed by 43 drivers faking their identity on the app. Uber’s inability to guarantee its drivers were who they say they were left TfL concerned for the re-occurence of such events.

    TfL’s concerns over passenger safety led them to ban Uber rides in 2017. However, the courts overruled this and granted Uber a 15-month license which was extended until Monday.

    Uber is appealing TfL’s decision which requires issuing proceedings with a magistrate within 21 days. Uber Rides will be able to continue until the appeal is concluded, based on its previous court battle, this could last over six-months.

    Impact on Businesses and Law Firms

    For Uber, losing access to its most lucrative European market is likely to cause added financial pressures, especially, as its rides business accounts for 76% of its top-line. Despite Uber’s ride-hailing dominance across the globe, it is yet to make a profit, reporting a $1.4 billion loss this quarter. This potential loss of revenue, coupled with its disappointing IPO earlier this year and ongoing employee rights disputes, makes it unsurprising that shares fell by almost 6% on TfL’s news.

    Competition from French Kapten (the start-up backed by BMW and Daimler), and Estonia’s Bolt, which recently returned to London, has pushed ride prices down. This adds further financial pressures for Uber as recent research shows it is already making a loss on most rides.

    Moreover, TfL’s decision could have ripple effects on Uber’s operation in other European cities. It confirmed the technical problems allowing driver fraud in London might also have caused problems in other cities. However, it is unlikely other cities will do exactly as London has, as licencing is dealt with by local authorities and London has a more unique regulatory set up for Uber.

    Unlike regulation facing the likes of Facebook, which applies across its whole operation, Uber’s business is very localised (every city it operates in is slightly different and offers differing services). Therefore, law firms with local knowledge of cities worldwide will be important to advise businesses like Uber.

    Uber’s lawyers are likely to try to prove it has changed how it does business in London and use customer support to pressure regulators not to deprive London of its service.
     

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