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Aspiring Lawyers - Interviews & Vacation Schemes
Commercial Awareness Discussion
confused to commercially aware! trying to develop my commercial awareness
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<blockquote data-quote="confusedlawstudent" data-source="post: 177425" data-attributes="member: 17277"><p>Going to start adding more to this thread as I prepare for my Vac Scheme and a direct TC interview I have coming up 😓 </p><p></p><p>Today I looked into <strong><u>Monumental's acquisition of Kongregate</u></strong><u>.</u> </p><p></p><p><strong>What happened: </strong>Monumental is a game developer, and Kongregate is an American web gaming portal and video game publisher. The acquisition will combine both Monumental and Kongregate's gaming portfolios of over 40 games. </p><p></p><p><strong>Why has this happened:</strong> Monumental has a strong track record of managing and growing games, so this will be good for Kongregate given the difficulties in the mobile and web gaming industry. While the mobile and web gaming industry used to be huge, it was hit hard after the pandemic when people stopped playing games online as much. Additionally, its downfall is a result of Apple's App Tracking Transparency, which restricts targeted advertising making getting revenue from advertising more difficult for video game companies. The increasing competition and saturation of the market are also causes for concern. For Kongregate in particular, there was the added issue of Adobe removing Flash support in 2020 causing Kongregate to quickly figure out how to preserve its Flash games. Therefore, being acquired by Monumental is a good step for Kongregate as it tries to keep afloat. For Monumental, this is its second acquisition within a year, as it recently also acquired Game Circus. Monumental wants to take on talented game developers and grow its portfolio so it can also stay afloat. </p><p></p><p><strong>Why does this interest me</strong>: I realised I hadn't played a mobile game in a veryyy long time, so when I saw this it made me want to dig a bit deeper and see what the market is like! It is interesting to see what the players in the industry are doing to try and stay successful, because it feels like nobody is playing mobile and web games anymore. </p><p></p><p><strong>How does this impact law firms</strong>: M&A lawyers will advise on the acquisition, negotiating the terms. The due diligence process will have involved investigating Kongregate to determine whether it was worth buying. IP lawyers will be heavily involved given the amount of IP involved in video games.</p></blockquote><p></p>
[QUOTE="confusedlawstudent, post: 177425, member: 17277"] Going to start adding more to this thread as I prepare for my Vac Scheme and a direct TC interview I have coming up 😓 Today I looked into [B][U]Monumental's acquisition of Kongregate[/U][/B][U].[/U] [B]What happened: [/B]Monumental is a game developer, and Kongregate is an American web gaming portal and video game publisher. The acquisition will combine both Monumental and Kongregate's gaming portfolios of over 40 games. [B]Why has this happened:[/B] Monumental has a strong track record of managing and growing games, so this will be good for Kongregate given the difficulties in the mobile and web gaming industry. While the mobile and web gaming industry used to be huge, it was hit hard after the pandemic when people stopped playing games online as much. Additionally, its downfall is a result of Apple's App Tracking Transparency, which restricts targeted advertising making getting revenue from advertising more difficult for video game companies. The increasing competition and saturation of the market are also causes for concern. For Kongregate in particular, there was the added issue of Adobe removing Flash support in 2020 causing Kongregate to quickly figure out how to preserve its Flash games. Therefore, being acquired by Monumental is a good step for Kongregate as it tries to keep afloat. For Monumental, this is its second acquisition within a year, as it recently also acquired Game Circus. Monumental wants to take on talented game developers and grow its portfolio so it can also stay afloat. [B]Why does this interest me[/B]: I realised I hadn't played a mobile game in a veryyy long time, so when I saw this it made me want to dig a bit deeper and see what the market is like! It is interesting to see what the players in the industry are doing to try and stay successful, because it feels like nobody is playing mobile and web games anymore. [B]How does this impact law firms[/B]: M&A lawyers will advise on the acquisition, negotiating the terms. The due diligence process will have involved investigating Kongregate to determine whether it was worth buying. IP lawyers will be heavily involved given the amount of IP involved in video games. [/QUOTE]
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