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Aspiring Lawyers - Interviews & Vacation Schemes
Commercial Awareness Discussion
Decline of the high street
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<blockquote data-quote="Hazal" data-source="post: 6655" data-attributes="member: 694"><p>Was thinking about this the other day and how it really isn't easy for the high street to blame online retailers when they're experiencing the same problems.</p><p></p><p>Whenever I think about online retail, I always think about the margins that they operate with. An article I once read suggested that delivery contributes a huge chunk towards their costs, especially when it costs the same to deliver a lightweight top and a heavy winter coat. On top of that, we're living through a period where sales and discounted prices are the norm. Buyers feel better buying things at a discount, but then this perpetuates a downward spiral where costs get lower and lower until 1) their brand pretty much loses an image of costing a certain amount. If you know you can get a t-shirt for £5 for 40% of the year, you're unlikely to buy it for £10 for the rest of the 60% and 2) you make a loss to shift stock (which itself is a problem of fast-fashion: this need to constantly be changing our wardrobes.)</p><p></p><p>This article - <a href="https://www.ft.com/content/ecec6bbe-0200-11e9-9d01-cd4d49afbbe3" target="_blank">https://www.ft.com/content/ecec6bbe-0200-11e9-9d01-cd4d49afbbe3</a> - gave me some of the facts I've mentioned. It argues that ASOS' problems don't go away, they're a trend that keeps coming back.</p></blockquote><p></p>
[QUOTE="Hazal, post: 6655, member: 694"] Was thinking about this the other day and how it really isn't easy for the high street to blame online retailers when they're experiencing the same problems. Whenever I think about online retail, I always think about the margins that they operate with. An article I once read suggested that delivery contributes a huge chunk towards their costs, especially when it costs the same to deliver a lightweight top and a heavy winter coat. On top of that, we're living through a period where sales and discounted prices are the norm. Buyers feel better buying things at a discount, but then this perpetuates a downward spiral where costs get lower and lower until 1) their brand pretty much loses an image of costing a certain amount. If you know you can get a t-shirt for £5 for 40% of the year, you're unlikely to buy it for £10 for the rest of the 60% and 2) you make a loss to shift stock (which itself is a problem of fast-fashion: this need to constantly be changing our wardrobes.) This article - [URL]https://www.ft.com/content/ecec6bbe-0200-11e9-9d01-cd4d49afbbe3[/URL] - gave me some of the facts I've mentioned. It argues that ASOS' problems don't go away, they're a trend that keeps coming back. [/QUOTE]
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Decline of the high street
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