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Message: <blockquote data-quote="TCLA Community Assistant" data-source="post: 52465" data-attributes="member: 2672">You don't have to always have to take such a linear approach.Questions to ask yourself:- why are you starting at £2m - if this is purely to negotiate down, is 33% more as a starting point appropriate? Why not start at 10% or 100% more? You have to really know what your position is (and the obfed party’s) to understand of your starting point is going to be appropriate. - is there a more creative way to negotiate? Is price the only variable here? What else could be factors you’d could compromise on to make the deal more attractive.- Negotiation points are often linked. If you are aiming for a higher price what are you going to have to compromise on elsewhere?</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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