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<blockquote data-quote="Iris best" data-source="post: 45735" data-attributes="member: 8430"><p>o The UK government’s recent decision to bring forward its ban on the sale of petrol and diesel cars to 2030 is representative of a wider focus on the decarbonisation of the automotive industry. Certainly, as a carbon-dependent sector, some may see these aggressive targets as a significant obstacle. However, it is the magnitude of innovation required to meet these challenges which also makes decarbonisation the biggest opportunity for businesses at all stages of the automotive lifecycle,<em> if</em> they are able to develop their products to adjust to this shifting landscape. In particular, those OEM’s able to adopt new technologies to develop the electric products required to support the industry shift will likely gain a lead in this evolving market, both enabling and precipitating the wider transformation of automotive products. It is clear that technological innovation will be critical to enabling businesses to capitalise on the opportunities of decarbonisation and Bird & Bird’s market-leading expertise in advising industries disrupted by technology situates them perfectly to provide expert solutions to supporting businesses achieving their potential provided by this opportunity.</p><p></p><p></p><p>Rewritten- any advice?</p></blockquote><p></p>
[QUOTE="Iris best, post: 45735, member: 8430"] o The UK government’s recent decision to bring forward its ban on the sale of petrol and diesel cars to 2030 is representative of a wider focus on the decarbonisation of the automotive industry. Certainly, as a carbon-dependent sector, some may see these aggressive targets as a significant obstacle. However, it is the magnitude of innovation required to meet these challenges which also makes decarbonisation the biggest opportunity for businesses at all stages of the automotive lifecycle,[I] if[/I] they are able to develop their products to adjust to this shifting landscape. In particular, those OEM’s able to adopt new technologies to develop the electric products required to support the industry shift will likely gain a lead in this evolving market, both enabling and precipitating the wider transformation of automotive products. It is clear that technological innovation will be critical to enabling businesses to capitalise on the opportunities of decarbonisation and Bird & Bird’s market-leading expertise in advising industries disrupted by technology situates them perfectly to provide expert solutions to supporting businesses achieving their potential provided by this opportunity. Rewritten- any advice? [/QUOTE]
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