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Hey - I came across this, which I thought was quite a good explanation: https://www.linkedin.com/pulse/20140311160225-136279118-business-development-what-does-it-mean-who-is-it-for/I assume in the case study you will be given particular facts, which makes it hard to prepare for a specific event in advance. If they're still using the same scenario, I would suggest you try to understand the concept of BD - investopedia is good for a simple explanation, but you could also try reading a business textbook. You want to think about why companies care about BD, why it's important for the business, and what companies (and law firms) do to expand.I would say the bigger focus, if it's a group activity, is less on your knowledge (because you won't need to know the technical stuff), but more about how you perform in a group. Although I know that can be hard to practice!
Hey - I came across this, which I thought was quite a good explanation: https://www.linkedin.com/pulse/20140311160225-136279118-business-development-what-does-it-mean-who-is-it-for/
I assume in the case study you will be given particular facts, which makes it hard to prepare for a specific event in advance. If they're still using the same scenario, I would suggest you try to understand the concept of BD - investopedia is good for a simple explanation, but you could also try reading a business textbook. You want to think about why companies care about BD, why it's important for the business, and what companies (and law firms) do to expand.
I would say the bigger focus, if it's a group activity, is less on your knowledge (because you won't need to know the technical stuff), but more about how you perform in a group. Although I know that can be hard to practice!
