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Aspiring Lawyers - Interviews & Vacation Schemes
Commercial Awareness Discussion
How do different styles of law firm win clients?
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<blockquote data-quote="G1996" data-source="post: 35360" data-attributes="member: 5832"><p>Hi <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p><p></p><p>I only have limited knowledge about this, but will give it a go! </p><p></p><p>You asked how the pitching for work actually happens in practice - my experience is that often firms are invited to tender for certain pieces of work / projects. They have to put together fully costed proposals, sometimes deliver presentations and then the client picks. Sometimes the law firms sit through the presentations delivered by the other firms they’re up against, and sometimes it’s all done behind closed doors/ using documents only. Even if the client uses a specific law firm for the majority of their work, it’s pretty standard practice to have a look at the legal market and shop around.</p><p></p><p>As the legal market becomes increasingly competitive, firms have to think of new ways to attract clients. For example, this can be through innovation and the use of new technology. By streamlining the legal process, firms can offer clients more for less which is win win!! Some firms also offer services which extend beyond the purely legal, such as consultancy or support for in house legal teams. This helps law firms attract new clients, acting a one stop shop for all commercial / legal needs. </p><p></p><p>Just some thoughts! <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="G1996, post: 35360, member: 5832"] Hi :) I only have limited knowledge about this, but will give it a go! You asked how the pitching for work actually happens in practice - my experience is that often firms are invited to tender for certain pieces of work / projects. They have to put together fully costed proposals, sometimes deliver presentations and then the client picks. Sometimes the law firms sit through the presentations delivered by the other firms they’re up against, and sometimes it’s all done behind closed doors/ using documents only. Even if the client uses a specific law firm for the majority of their work, it’s pretty standard practice to have a look at the legal market and shop around. As the legal market becomes increasingly competitive, firms have to think of new ways to attract clients. For example, this can be through innovation and the use of new technology. By streamlining the legal process, firms can offer clients more for less which is win win!! Some firms also offer services which extend beyond the purely legal, such as consultancy or support for in house legal teams. This helps law firms attract new clients, acting a one stop shop for all commercial / legal needs. Just some thoughts! :) [/QUOTE]
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How do different styles of law firm win clients?
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