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<blockquote data-quote="D" data-source="post: 33894" data-attributes="member: 540"><p>I've posted this in a few threads. I think the advice sits well with me and was provided to me by a Trainee at a firm I was doing mock-interview's with during a mini-scheme.</p><p></p><p>When conveying "Why X Firm", you can adopt the following format:</p><p></p><p><strong>Work</strong></p><p>What work does the firm do? What are their specialisms? What does this mean to you? Why does this interest you? What evidence do you have that shows your own interest in this area?</p><p></p><p><strong>Business Model/Strategy</strong></p><p>What is the firms business strategy? How do they perceive themselves? What is their position in the market? What does this mean to you? Why does this interest you? What evidence do you have that shows you prefer this particular model/strategy?</p><p></p><p><strong>Training</strong></p><p>How does the firm deliver their training? What is the nature of their TC? How does this differ to their competitor firms? What does this mean to you? Why does this interest you? What evidence do you have that shows this style of training would benefit you?</p><p></p><p><strong>People</strong></p><p>Who have you met at the firm? What was your interaction? What did you learn? Is this a truism? What did this mean to you? Why did this interest you? What evidence do you have that shows this this information will benefit you as a future employee?</p><p></p><p></p><p>The common theme throughout all of this is making a tangible connection to YOU. It is absolutely no good delivering statistics and awards in a speech. So, the firm are Band 1 in PE. But what does this mean to you? Well, likely that during your training you are going to get to work on the best deals in the market. But why is this important? Do you derive job-satisfaction frim this? Perhaps it's because you are going to work this the thought-leaders in this area. What does THAT mean to you? Will it enhance your training? You can see where this is going, but this is what you need to be doing with the points you make.</p><p></p><p>Hopefully, that helps!</p></blockquote><p></p>
[QUOTE="D, post: 33894, member: 540"] I've posted this in a few threads. I think the advice sits well with me and was provided to me by a Trainee at a firm I was doing mock-interview's with during a mini-scheme. When conveying "Why X Firm", you can adopt the following format: [B]Work[/B] What work does the firm do? What are their specialisms? What does this mean to you? Why does this interest you? What evidence do you have that shows your own interest in this area? [B]Business Model/Strategy[/B] What is the firms business strategy? How do they perceive themselves? What is their position in the market? What does this mean to you? Why does this interest you? What evidence do you have that shows you prefer this particular model/strategy? [B]Training[/B] How does the firm deliver their training? What is the nature of their TC? How does this differ to their competitor firms? What does this mean to you? Why does this interest you? What evidence do you have that shows this style of training would benefit you? [B]People[/B] Who have you met at the firm? What was your interaction? What did you learn? Is this a truism? What did this mean to you? Why did this interest you? What evidence do you have that shows this this information will benefit you as a future employee? The common theme throughout all of this is making a tangible connection to YOU. It is absolutely no good delivering statistics and awards in a speech. So, the firm are Band 1 in PE. But what does this mean to you? Well, likely that during your training you are going to get to work on the best deals in the market. But why is this important? Do you derive job-satisfaction frim this? Perhaps it's because you are going to work this the thought-leaders in this area. What does THAT mean to you? Will it enhance your training? You can see where this is going, but this is what you need to be doing with the points you make. Hopefully, that helps! [/QUOTE]
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