🚨 Reed Smith has just announced its Direct Training Contract route!
The deadline is 20th June.

👉 Read Becca's announcement post here
📝 Apply directly here

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Message: <blockquote data-quote="Dheepa" data-source="post: 36173" data-attributes="member: 1572">Just thought I would add my two cents on this:1.  Practice Areas/Industry ExpertiseDifferent firms are organised differently - ultimately this is a question of doing your research. Ex: NRF organise themselves by their industry expertise and so mentioning your interested in a particular industry (as opposed to a practice area) that they operate in will come across well. I also think it is always more important to mention why you're interested in the work the firm does rather than the culture. They are hiring you to do the job and it is very important to demonstrate why the work they do (and potentially you will be doing for 9-12 hours a day) excites you! Ex: you wouldn't apply to a Kirkland or Weil unless you were interested in PE/finance  and the same applies to a lot of other firms.2. Firm CultureAs Jessica and Jaysen have said, its only worth talking about firm culture if you've had specific conversations with people and can mention their names and why what they said about culture is important to you. I also think that if you've met a firm enough times you will find that trainees/associates/partners tend to repeat the same things about culture. Ex: I know one firm that stresses the "business value" of diversity. Thats a buzzword they don't have anywhere in their brochures and will automatically convey you know what's important to the firm/have taken the time to meet them. Culture can also actually be related to the firm's international presence so maybe think about it from that angle too.--> I think the most important thing about apps however is linking things back to you. Why is the culture important to you - have you done a lot of D&I volunteering/do you have cross-cultural experiences? Why is the practice area/industry important to you - have you had tangible experience in those areas that you can draw from? Why does their training structure fit you - do you have experiences working in small teams with lots of responsibility?Hope that gives you some guidance as to how to pick firms/what to write for apps!</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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