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Aspiring Lawyers - Applications & General Advice
Applications Discussion
How to find the competitors of the law firms?
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<blockquote data-quote="Jaysen" data-source="post: 812" data-attributes="member: 1"><p>I'm glad!</p><p></p><p>It depends on how the question is phrased.</p><p></p><p>For example, I know Reed Smith asks students to state who their competitors are and how Reed Smith differentiates itself from those competitors.</p><p></p><p>For that question, I'd limit the answer to a couple of competitors - one paragraph per firm - and discuss a) why they are a competitor and b) how Reed Smith is different.</p><p></p><p>To determine a competitor, I'd research Reed Smith's biggest/most important practice areas and then take a look at firms that also operate in that practice area using Legal 500/Chambers and Partners - and then research those firms.</p><p></p><p>But you don't have to look at practice areas. For example, you could look at innovation/tech/sectors/global reach/training programme/branding etc., so long as you justify it.</p><p></p><p>This is actually one of the hardest application questions I've seen. If your question is similar, I wouldn't worry too much about finding the 'right' competitors (provided you're not comparing two firms that are extremely different), so long as you focus on the reasons.</p></blockquote><p></p>
[QUOTE="Jaysen, post: 812, member: 1"] I'm glad! It depends on how the question is phrased. For example, I know Reed Smith asks students to state who their competitors are and how Reed Smith differentiates itself from those competitors. For that question, I'd limit the answer to a couple of competitors - one paragraph per firm - and discuss a) why they are a competitor and b) how Reed Smith is different. To determine a competitor, I'd research Reed Smith's biggest/most important practice areas and then take a look at firms that also operate in that practice area using Legal 500/Chambers and Partners - and then research those firms. But you don't have to look at practice areas. For example, you could look at innovation/tech/sectors/global reach/training programme/branding etc., so long as you justify it. This is actually one of the hardest application questions I've seen. If your question is similar, I wouldn't worry too much about finding the 'right' competitors (provided you're not comparing two firms that are extremely different), so long as you focus on the reasons. [/QUOTE]
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How to find the competitors of the law firms?
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