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<blockquote data-quote="Naomi U" data-source="post: 46331" data-attributes="member: 4043">Hi Everyone,Great question and responses!I agree with all the comments so far. Be wary of using words such as high quality or diverse because truly, all firms take on high-quality and diverse work.I think when talking about the work done by firms, the strongest answers are those that give an in-depth and personal take on why the work is such.To do this, when looking at a firm's recent deals and awards ask yourself:What market/ industry was this achieved in, and what are the current trends e.g. is this an emerging market, a declining market?Was this the first deal of this kind and why? When was the last/similar deal completed and what were the reasons for the time lag?Was this deal particularly more complex and why? (Consider cultural, financial, environmental, tax and competition implications)Why was X firm able to succeed on this deal (consider location e.g. are they the only firm with practising capacity in that region, and practice area&nbsp; e.g. does X firm offer a unique service to clients that cannot be offered elsewhere)I think if you approach your research for this question from this angle, this will really help to tailor your answer!Hope this helps! Feel free to drop any additional questions you may have.</blockquote>

[QUOTE="Naomi U, post: 46331, member: 4043"] Hi Everyone, Great question and responses! I agree with all the comments so far. Be wary of using words such as high quality or diverse because truly, all firms take on high-quality and diverse work. I think when talking about the work done by firms, the strongest answers are those that give an in-depth and personal take on why the work is such. To do this, when looking at a firm's recent deals and awards ask yourself: What market/ industry was this achieved in, and what are the current trends e.g. is this an emerging market, a declining market? Was this the first deal of this kind and why? When was the last/similar deal completed and what were the reasons for the time lag? Was this deal particularly more complex and why? (Consider cultural, financial, environmental, tax and competition implications) Why was X firm able to succeed on this deal (consider location e.g. are they the only firm with practising capacity in that region, and practice area e.g. does X firm offer a unique service to clients that cannot be offered elsewhere) I think if you approach your research for this question from this angle, this will really help to tailor your answer! Hope this helps! Feel free to drop any additional questions you may have. [/QUOTE]

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