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Message: <blockquote data-quote="Daniel Boden" data-source="post: 11239" data-attributes="member: 487">Hi guys,Here's my summary from last week's legal news featuring an interesting development at Linklaters - enjoy!The Lawyer: Linklaters' sports law launch will put a premium on entrepreneurialismIntroductionIn this article, The Lawyer reports that more and more law firms specialising in sports law have been formed in recent years, probably due to the increasingly lucrative the world of TV rights. Linklaters is the latest firm to enter this field, which has previously been dominated by boutique law firms such as Centrefield, Northridge Law and Hamlins to name but a few.ArticleLinklaters' belief that sport is 'at the forefront of digital and technological development and consumer engagement' is a reflection of the increasingly lucrative market. Whilst Facebook and YouTube are yet to flex their muscles in the live sports arena, in February 2018, BT and Sky secured packages worth a staggering £4.5 billion with Sky spending £3.57 billion of that sum.Linklater's clients are largely institutional and corporate, including pension funds such as Canada Pension Plan Investment Board, but also include TV networks such as beIN Sports along with a number of clubs and leagues.Interestingly, the co-head of Linklaters' new sports group is 'only' a five-year qualified corporate associate, Tom Lambert, suggesting Linklaters are going by the old sporting adage: 'If you're good enough, you're old enough'.Lambert strongly asserts that the group was created as an effort to entice future clients, instead of solely expanding the firm's offering to its existing clients. The opportunity given to Lambert by the firm to make his name and win new clients in a new area is a real signal of entrepreneurship by Linklaters and is a definite attraction to junior lawyers. Moreover, Lambert believes that the huge increase in investment in the sports sector, when combined with the rise in sports technology and technology, in general, becoming a major focus of the firm, has led to this exciting opportunity for him and the firm.Sizing up the competitionYet despite the prominence of the aforementioned sports boutiques, Linklaters will also be competing against the biggest name in the sports market: Slaughter and May.Slaughters' sporting relationships are well known. The legendary Nigel Boardman has advised Arsenal FC on many occasions regarding player transfers and last November, Boardman advised a number of football clubs in the Championship in their battle to receive a better deal from Sky. Moreover, the corporate heavyweight has also advised the government and the British Olympic Association in the past.Despite Boardman's retirement from Slaughter and May's partnership, the firm still has a significant relationship with Arsenal, as demonstrated by new sports head Andrew Jolly, who advised Stan Kroenke on the deal which saw the latter purchase the remaining shares in Arsenal FC in August 2018.In his concluding remarks, Lambert acknowledges that the sports market is becoming more exciting and complex as increasingly sophisticated stakeholders are now taking an interest in the lucrative nature of the industry. It is therefore unsurprising that the sports sector is now a key focus area and market for Linklaters.</blockquote>

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