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Message: <blockquote data-quote="ZNadeem" data-source="post: 217724" data-attributes="member: 40237">Hi! Here are some tips:1.⁠ ⁠Understand the question:<ul> <li data-xf-list-type="ul">The question is essentially asking: “Why do you belong at Firm X?” It’s the traditional “why this firm?” question, but with a twist — it wants to see your personal story and how it aligns with the firm’s values, culture, or work. So it’s not just about listing the firm’s strengths; it’s about connecting them to you.</li> </ul>2.⁠ ⁠Pick 2–3 USPs (Unique Selling Points) of the firm:These could be:<ul> <li data-xf-list-type="ul">Practice areas or sectors you’re interested in</li> <li data-xf-list-type="ul">International opportunities or secondments</li> <li data-xf-list-type="ul">Firm culture (collaboration, diversity, innovation)</li> <li data-xf-list-type="ul">Training and development</li> <li data-xf-list-type="ul">Pro bono or CSR initiatives</li> </ul>Choose USPs that genuinely resonate with your experiences or motivations.3.⁠ ⁠Link each USP to your story:<ul> <li data-xf-list-type="ul">For each USP, think of an example from your life that demonstrates why you’d thrive in that environment. For instance:</li> <li data-xf-list-type="ul">If you choose international opportunities: mention a time you worked on a cross-border project, studied abroad, or adapted to a multicultural environment.</li> </ul>4.⁠ ⁠Use the PEA structure:<ul> <li data-xf-list-type="ul">Point: State the USP or quality of the firm that attracts you and that you feel it resonates with your “story”.</li> <li data-xf-list-type="ul">Evidence: Give a concrete example from your experiences, academics, or skills.</li> <li data-xf-list-type="ul">Analysis: Explain how this demonstrates that you belong at the firm and how it will allow you to contribute.</li> </ul>5.⁠ ⁠Keep it personal and concise:<ul> <li data-xf-list-type="ul">Make sure the examples are concrete and show self-awareness.</li> <li data-xf-list-type="ul">Avoid repeating generic statements about prestige or “market-leading” without linking them to your own story.</li> </ul></blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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