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Aspiring Lawyers - Applications & General Advice
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Practise your commercial awareness for your next interview using PESTLE & SWOT.
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<blockquote data-quote="Alison C" data-source="post: 133443" data-attributes="member: 3943"><p>P: where are the beans coming from? The cups? The ingredients for cakes etc? Where are these countries on the Transparency Index? What are the import/export laws and are these likely to change? How stable are they politically? Who is the government and how do they feel about foreign investment/export? Are there any local issues such as cartels?</p><p>E: how will the political stability in these overseas territories (above) and the UK interact to affect the exchange rate? When does the tax year change in these countries? What is the climate like? What will my initial costs be? What will my monthly outgoings on basic overheads be? How many staff will I need? Where should I locate my coffee shop and who are my competitors? Bulk buying makes economic sense but is it practical, with use-by dates and storage to consider?</p><p>S: who are my target customers and how much are they likely to pay? For example, the student market will be mainly term time, not so much early morning trade, and often dietary requirements such as non-dairy milk and vegan snacks. They might want to sit in the café all day on their laptops, so am I OK with this? The professional market might, eg, work only Tues to Thurs nearby in their offices. How can I give back to the local community - eg with a loyalty scheme? By employing local people?</p><p>T: what will my HR system be? My financial package? How will I protect my own data and that of my customers? How can I innovate? How can I use tech to streamline my contracts etc? How can I use tech to streamline my offering? How can I use tech for supply chain tracking? Will it work in the territories I am working with?</p><p>L: what are the basic health and safety regs I need to adhere to? Is my building properly licensed? Who is the landlord? Do I need to consider IP for my branding? What about my products, are they exclusive? What do I need to do for disabled access? How can I protect my employees - and protect my business from them, both IP-wise and from poor working practices? Where do I stand on allergens in snacks? What can and can't I say in my adverts? What are the standards for, eg, organic products in the territories where my raw materials are located and do they match standards here? What insurance do I need? What should I be paying? What should my policies be? What do I need to do to protect myself and my company?</p><p><span style="font-family: '-apple-system'">E: how can I be as green as possible? Tree planting and carbon neutrality? Locally sourced snacks? Can I use China mugs? How can my takeout cups be sustainable? Am I (and are my customers) prepared to pay more for organic coffee? What about, eg, the soap in the loos and recycled loo roll - is this practical and economical or not so important to me and my brand? How much is an acceptable amount to send to landfill? What about my snack packaging? What can I do with my leftover coffee grounds? </span></p><p></p><p>S: all day business, no major toxic substances or fancy chefs need to be involved. Lots of people like coffee. Lots of people need snacks. </p><p>W: far from original, and Starbucks takes some beating. As do the high-end range of other, established, coffee shops. Not cheap to set up (but not crazy expensive). Anything in hospitality/catering is difficult to make money on, unless it's made from cheap ingredients (eg Hummingbird cakes, Buns from Home). Staffing is a headache for a business like this </p><p>O: really original branding, potential for expansion, going with the current zeitgeist, lots of commercial properties are empty so there are landlords keen to rent, lots of people are looking for an office away from home or just somewhere local to go and to support. Could be aligned with a cause or similar.</p><p>T: supply chain issues. Health scares - especially re allergens. Competition. Over-saturation of the market. Another pandemic. Lack of reliable personnel. Economic uncertainty including cost of living crisis (so people cutting down on 'fun' stuff). Poor reviews online.</p></blockquote><p></p>
[QUOTE="Alison C, post: 133443, member: 3943"] P: where are the beans coming from? The cups? The ingredients for cakes etc? Where are these countries on the Transparency Index? What are the import/export laws and are these likely to change? How stable are they politically? Who is the government and how do they feel about foreign investment/export? Are there any local issues such as cartels? E: how will the political stability in these overseas territories (above) and the UK interact to affect the exchange rate? When does the tax year change in these countries? What is the climate like? What will my initial costs be? What will my monthly outgoings on basic overheads be? How many staff will I need? Where should I locate my coffee shop and who are my competitors? Bulk buying makes economic sense but is it practical, with use-by dates and storage to consider? S: who are my target customers and how much are they likely to pay? For example, the student market will be mainly term time, not so much early morning trade, and often dietary requirements such as non-dairy milk and vegan snacks. They might want to sit in the café all day on their laptops, so am I OK with this? The professional market might, eg, work only Tues to Thurs nearby in their offices. How can I give back to the local community - eg with a loyalty scheme? By employing local people? T: what will my HR system be? My financial package? How will I protect my own data and that of my customers? How can I innovate? How can I use tech to streamline my contracts etc? How can I use tech to streamline my offering? How can I use tech for supply chain tracking? Will it work in the territories I am working with? L: what are the basic health and safety regs I need to adhere to? Is my building properly licensed? Who is the landlord? Do I need to consider IP for my branding? What about my products, are they exclusive? What do I need to do for disabled access? How can I protect my employees - and protect my business from them, both IP-wise and from poor working practices? Where do I stand on allergens in snacks? What can and can't I say in my adverts? What are the standards for, eg, organic products in the territories where my raw materials are located and do they match standards here? What insurance do I need? What should I be paying? What should my policies be? What do I need to do to protect myself and my company? [FONT=-apple-system]E: how can I be as green as possible? Tree planting and carbon neutrality? Locally sourced snacks? Can I use China mugs? How can my takeout cups be sustainable? Am I (and are my customers) prepared to pay more for organic coffee? What about, eg, the soap in the loos and recycled loo roll - is this practical and economical or not so important to me and my brand? How much is an acceptable amount to send to landfill? What about my snack packaging? What can I do with my leftover coffee grounds? [/FONT] S: all day business, no major toxic substances or fancy chefs need to be involved. Lots of people like coffee. Lots of people need snacks. W: far from original, and Starbucks takes some beating. As do the high-end range of other, established, coffee shops. Not cheap to set up (but not crazy expensive). Anything in hospitality/catering is difficult to make money on, unless it's made from cheap ingredients (eg Hummingbird cakes, Buns from Home). Staffing is a headache for a business like this O: really original branding, potential for expansion, going with the current zeitgeist, lots of commercial properties are empty so there are landlords keen to rent, lots of people are looking for an office away from home or just somewhere local to go and to support. Could be aligned with a cause or similar. T: supply chain issues. Health scares - especially re allergens. Competition. Over-saturation of the market. Another pandemic. Lack of reliable personnel. Economic uncertainty including cost of living crisis (so people cutting down on 'fun' stuff). Poor reviews online. [/QUOTE]
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