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Practise your commercial awareness for your next interview using PESTLE & SWOT.
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<blockquote data-quote="Lulu95049" data-source="post: 133591" data-attributes="member: 26215"><p>P – Where are coffee beans sourced from? Is the source sustainable and will not be cut off in the near future – eg. Russian gas being cut off. Is the supply chain secure and robust against geopolitical issues? What if there are future COVID-related lockdowns and people are forced to work from home again? How will I pay off any loans if I cannot open the café?</p><p></p><p>E – High inflation in UK, meaning that products such as coffee beans and cups will be expensive, although can just counteract this by putting prices up. This may make for a more competitive market, so will have to focus on what ‘added value’ we can provide to customers, such as friendly customer service. High interest rates meaning that debt financing will be expensive. Could ask a friend/family if they want to take on a joint venture and invest in the company in exchange for equity.</p><p></p><p>S – social media is a trend so could advertise using social media primarily. Large market for high-quality, take-away coffee. People also like to do work in coffee shops, so could provide a suitable environment for that. Kind of a shared workspace/coffee shop hybrid?</p><p></p><p>T – Could use automated ordering systems/apps to allow customers to order, will also cut down on cost of staffing.</p><p></p><p>L – How will I deal with employment and supplier contracts? What if a HR issue arises? How will I comply with food safety regulations? Do I need to consider IP for my branding? How do I ensure I am not infringing others’ IP? If using an app, how do I protect customers data and comply with GDPR?</p><p></p><p>E – important to be ‘eco-friendly’ as this is important among a modern customer base. Could use ethically sourced coffee and biodegradable packaging. This may also attract more customers who want to choose a more ethical option in a saturated market.</p></blockquote><p></p>
[QUOTE="Lulu95049, post: 133591, member: 26215"] P – Where are coffee beans sourced from? Is the source sustainable and will not be cut off in the near future – eg. Russian gas being cut off. Is the supply chain secure and robust against geopolitical issues? What if there are future COVID-related lockdowns and people are forced to work from home again? How will I pay off any loans if I cannot open the café? E – High inflation in UK, meaning that products such as coffee beans and cups will be expensive, although can just counteract this by putting prices up. This may make for a more competitive market, so will have to focus on what ‘added value’ we can provide to customers, such as friendly customer service. High interest rates meaning that debt financing will be expensive. Could ask a friend/family if they want to take on a joint venture and invest in the company in exchange for equity. S – social media is a trend so could advertise using social media primarily. Large market for high-quality, take-away coffee. People also like to do work in coffee shops, so could provide a suitable environment for that. Kind of a shared workspace/coffee shop hybrid? T – Could use automated ordering systems/apps to allow customers to order, will also cut down on cost of staffing. L – How will I deal with employment and supplier contracts? What if a HR issue arises? How will I comply with food safety regulations? Do I need to consider IP for my branding? How do I ensure I am not infringing others’ IP? If using an app, how do I protect customers data and comply with GDPR? E – important to be ‘eco-friendly’ as this is important among a modern customer base. Could use ethically sourced coffee and biodegradable packaging. This may also attract more customers who want to choose a more ethical option in a saturated market. [/QUOTE]
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