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Aspiring Lawyers - Applications & General Advice
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Practise your commercial awareness for your next interview using PESTLE & SWOT.
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<blockquote data-quote="Casual" data-source="post: 133939" data-attributes="member: 3660"><p><strong>SWOT</strong></p><p></p><p><em>Strengths</em></p><ul> <li data-xf-list-type="ul">London is a highly populated area, so there is always demand for independent coffee shops.</li> <li data-xf-list-type="ul">As a small, independent coffee shop, one of its biggest benefits is that it offers an alternative to well-known coffee shop chains like Pret, Starbucks, Café Nero, and Costa. If the shop can source beans from a certain country or region, it can offer a unique option.</li> <li data-xf-list-type="ul">The business itself could be very profitable, since the operating costs are relatively low compared to building a chain or another food or drink business.</li> </ul><p><em>Weakness</em></p><ul> <li data-xf-list-type="ul">It will be hard for a new shop to make itself stand out from the other small businesses.</li> <li data-xf-list-type="ul">The market of independent coffee shops in London is already very full; it is hard to start a new shop and build a name and customers quickly.</li> </ul><p><em>Opportunities</em></p><ul> <li data-xf-list-type="ul">Since many people are now working from home, the shop could be a sort of internet café where people who want to work online can find an enjoyable atmosphere.</li> <li data-xf-list-type="ul">the business should have lots of choice and be able to find a spot in a busy area or close to the City/other business districts.</li> <li data-xf-list-type="ul">Or, if the leasehold has a small outdoor space, the shop could be an eco-coffee shop where customers can relax and work in a natural environment.</li> </ul><p><em>Threats</em></p><ul> <li data-xf-list-type="ul">there is a decrease in consumer spending, which could mean lower sales of shop coffee, especially as the UK is headed for a recession.</li> <li data-xf-list-type="ul">energy and utility bills can be really expensive; the government has said they will reduce their subsidies for energy bills, so running costs will be high.</li> <li data-xf-list-type="ul">There is a lot of competition and it's still expensive to get started, so the business is at a disadvantage compared to bigger, more established chains or independent stores.</li> </ul><p><strong>PESTLE</strong></p><p></p><p><em>Political</em></p><ul> <li data-xf-list-type="ul">Where am I importing the beans from? Is the country renowned for exporting quality coffee beans? Are there any trade restrictions, such as tariffs or import bans, that could affect the import of the beans? Could strikes have an impact on the delivery of the beans?</li> </ul><p><em>Economic</em></p><ul> <li data-xf-list-type="ul">How many other coffee shops are there in the same area?</li> <li data-xf-list-type="ul">How much does it cost to rent a shop in London?</li> <li data-xf-list-type="ul">Who can I borrow money from and how much do I need? Will changing interest rates affect my debt payments?</li> <li data-xf-list-type="ul">Where can I get the equipment and furniture I need (e.g. coffee machines, kettles, fridges, storage units, furniture)? How much will I need? Is it better to buy from a shop or a wholesaler?</li> </ul><p><em>Social</em></p><ul> <li data-xf-list-type="ul">Where is the area I'm targeting in London?</li> <li data-xf-list-type="ul">Who are the customers I'm targeting?</li> <li data-xf-list-type="ul">How do they usually spend money?</li> <li data-xf-list-type="ul">Can I sell other products with my coffee?</li> <li data-xf-list-type="ul">Are people worried about where my coffee beans come from?</li> <li data-xf-list-type="ul">What do my competitors do for publicity?</li> </ul><p><em>Technology</em></p><ul> <li data-xf-list-type="ul">What payment platform will I use? How secure is it? Are there any big cyber security concerns that need to be taken into account?</li> <li data-xf-list-type="ul">What social media and internet platforms can I use to increase my business's visibility and public engagement?</li> </ul><p><em>Legal</em></p><ul> <li data-xf-list-type="ul">Are there any laws that make it hard to get coffee beans and other ingredients from other countries?</li> <li data-xf-list-type="ul">Working out a lease deal</li> <li data-xf-list-type="ul">Can I get help from the government (like grants or energy support) and how do I do it?</li> <li data-xf-list-type="ul">What laws and rules do I need to follow (like getting permits, fees, employment rules, safety rules, etc.)?</li> <li data-xf-list-type="ul">Are there any special rules for the area in London where I want to open my coffee shop?</li> </ul><p><em>Environmental</em></p><ul> <li data-xf-list-type="ul">customers may expect the beans to be sourced and produced in a responsible and eco-friendly way.</li> <li data-xf-list-type="ul">What kind of packaging and materials should I use in my shop - are these eco-friendly (like paper instead of plastic cups, reusable mugs etc)?</li> </ul></blockquote><p></p>
[QUOTE="Casual, post: 133939, member: 3660"] [B]SWOT[/B] [I]Strengths[/I] [LIST] [*]London is a highly populated area, so there is always demand for independent coffee shops. [*]As a small, independent coffee shop, one of its biggest benefits is that it offers an alternative to well-known coffee shop chains like Pret, Starbucks, Café Nero, and Costa. If the shop can source beans from a certain country or region, it can offer a unique option. [*]The business itself could be very profitable, since the operating costs are relatively low compared to building a chain or another food or drink business. [/LIST] [I]Weakness[/I] [LIST] [*]It will be hard for a new shop to make itself stand out from the other small businesses. [*]The market of independent coffee shops in London is already very full; it is hard to start a new shop and build a name and customers quickly. [/LIST] [I]Opportunities[/I] [LIST] [*]Since many people are now working from home, the shop could be a sort of internet café where people who want to work online can find an enjoyable atmosphere. [*]the business should have lots of choice and be able to find a spot in a busy area or close to the City/other business districts. [*]Or, if the leasehold has a small outdoor space, the shop could be an eco-coffee shop where customers can relax and work in a natural environment. [/LIST] [I]Threats[/I] [LIST] [*]there is a decrease in consumer spending, which could mean lower sales of shop coffee, especially as the UK is headed for a recession. [*]energy and utility bills can be really expensive; the government has said they will reduce their subsidies for energy bills, so running costs will be high. [*]There is a lot of competition and it's still expensive to get started, so the business is at a disadvantage compared to bigger, more established chains or independent stores. [/LIST] [B]PESTLE[/B] [I]Political[/I] [LIST] [*]Where am I importing the beans from? Is the country renowned for exporting quality coffee beans? Are there any trade restrictions, such as tariffs or import bans, that could affect the import of the beans? Could strikes have an impact on the delivery of the beans? [/LIST] [I]Economic[/I] [LIST] [*]How many other coffee shops are there in the same area? [*]How much does it cost to rent a shop in London? [*]Who can I borrow money from and how much do I need? Will changing interest rates affect my debt payments? [*]Where can I get the equipment and furniture I need (e.g. coffee machines, kettles, fridges, storage units, furniture)? How much will I need? Is it better to buy from a shop or a wholesaler? [/LIST] [I]Social[/I] [LIST] [*]Where is the area I'm targeting in London? [*]Who are the customers I'm targeting? [*]How do they usually spend money? [*]Can I sell other products with my coffee? [*]Are people worried about where my coffee beans come from? [*]What do my competitors do for publicity? [/LIST] [I]Technology[/I] [LIST] [*]What payment platform will I use? How secure is it? Are there any big cyber security concerns that need to be taken into account? [*]What social media and internet platforms can I use to increase my business's visibility and public engagement? [/LIST] [I]Legal[/I] [LIST] [*]Are there any laws that make it hard to get coffee beans and other ingredients from other countries? [*]Working out a lease deal [*]Can I get help from the government (like grants or energy support) and how do I do it? [*]What laws and rules do I need to follow (like getting permits, fees, employment rules, safety rules, etc.)? [*]Are there any special rules for the area in London where I want to open my coffee shop? [/LIST] [I]Environmental[/I] [LIST] [*]customers may expect the beans to be sourced and produced in a responsible and eco-friendly way. [*]What kind of packaging and materials should I use in my shop - are these eco-friendly (like paper instead of plastic cups, reusable mugs etc)? [/LIST] [/QUOTE]
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