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Aspiring Lawyers - Applications & General Advice
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Practise your commercial awareness for your next interview using PESTLE & SWOT.
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<blockquote data-quote="rachqq" data-source="post: 134117" data-attributes="member: 10950"><p style="text-align: justify"><strong><u>PESTLE</u></strong></p> <p style="text-align: justify"><strong></strong></p> <p style="text-align: justify"><strong>P: </strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Where am I importing beans and other ingredients from? Will geopolitical tensions or trade regulations in certain countries impact my business's supply chain?</p> </li> </ul> <p style="text-align: justify"><strong>E:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">How will the coffee shop be funded? Where will the shop be located? How will the high inflation rate and soaring cost of energy affect this?</p> </li> </ul> <p style="text-align: justify"><strong>S:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Who are my target customers and what are their spending patterns like? This might affect my opening hours and menu selection e.g. students vs office workers on their commute to work.</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Am I providing plant-based alternatives to milk to account for increasing customer demand for dairy alternatives?</p> </li> </ul> <p style="text-align: justify"><strong>T:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">How can I use technology to speed up processes e.g. taking orders? Do I need to implement data privacy and cyber security measures for electronic transactions/loyalty programmes?</p> </li> </ul> <p style="text-align: justify"><strong>L: </strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Am I complying with F&B health and safety regulations?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Are my employment contracts compliant with employment law?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">If I have taken out a lease for the property, am I complying with the terms of the lease?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Do I have to consider IP to protect my brand e.g. registering trademark for coffee shop name, unique latte art design?</p> </li> </ul> <p style="text-align: justify"><strong>E: </strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Can I minimise the use of plastics by opting for sustainable packaging/cups/cutlery?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Can I offer organically made coffee?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Can I offer a discount to customers who bring their own cups to reduce my shop’s emissions further?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Are my shipping methods environmentally friendly?</p> </li> </ul> <p style="text-align: justify"></p> <p style="text-align: justify"></p> <p style="text-align: justify"><strong><u>SWOT</u></strong></p> <p style="text-align: justify"><strong></strong></p> <p style="text-align: justify"><strong>S:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Coffee shops are profitable as they are generally cost-efficient and boast high margins.</p> </li> </ul> <p style="text-align: justify"><strong>W: </strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">London has many existing ‘indie’ coffee shops. What makes my coffee shop stand out from other independently run coffee shops?</p> </li> </ul> <p style="text-align: justify"><strong>O:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Identify a USP that will ensure the brand is memorable e.g. tea-infused coffee blends/coffee shop by day, cocktail bar by night.</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Use social media to promote brand e.g. TikTok or Reels.</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Make the coffee shop study-friendly to attract a regular + loyal customer base e.g. sockets, free wifi, comfortable seating.</p> </li> </ul> <p style="text-align: justify"><strong>T:</strong></p> <ul> <li data-xf-list-type="ul"><p style="text-align: justify">Difficult to compete with large chains e.g., Starbucks, Nero, Pret.</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Many coffee shops have seasonal menus – will sourcing different ingredients be possible on my budget and will this be affected by supply chain shortages?</p> </li> <li data-xf-list-type="ul"><p style="text-align: justify">Cost of living crisis – people may opt to cut coffee out of their budget and make coffee at home instead.</p> </li> </ul></blockquote><p></p>
[QUOTE="rachqq, post: 134117, member: 10950"] [JUSTIFY][B][U]PESTLE[/U] P: [/B][/JUSTIFY] [LIST] [*][JUSTIFY]Where am I importing beans and other ingredients from? Will geopolitical tensions or trade regulations in certain countries impact my business's supply chain?[/JUSTIFY] [/LIST] [JUSTIFY][B]E:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]How will the coffee shop be funded? Where will the shop be located? How will the high inflation rate and soaring cost of energy affect this?[/JUSTIFY] [/LIST] [JUSTIFY][B]S:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]Who are my target customers and what are their spending patterns like? This might affect my opening hours and menu selection e.g. students vs office workers on their commute to work.[/JUSTIFY] [*][JUSTIFY]Am I providing plant-based alternatives to milk to account for increasing customer demand for dairy alternatives?[/JUSTIFY] [/LIST] [JUSTIFY][B]T:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]How can I use technology to speed up processes e.g. taking orders? Do I need to implement data privacy and cyber security measures for electronic transactions/loyalty programmes?[/JUSTIFY] [/LIST] [JUSTIFY][B]L: [/B][/JUSTIFY] [LIST] [*][JUSTIFY]Am I complying with F&B health and safety regulations?[/JUSTIFY] [*][JUSTIFY]Are my employment contracts compliant with employment law?[/JUSTIFY] [*][JUSTIFY]If I have taken out a lease for the property, am I complying with the terms of the lease?[/JUSTIFY] [*][JUSTIFY]Do I have to consider IP to protect my brand e.g. registering trademark for coffee shop name, unique latte art design?[/JUSTIFY] [/LIST] [JUSTIFY][B]E: [/B][/JUSTIFY] [LIST] [*][JUSTIFY]Can I minimise the use of plastics by opting for sustainable packaging/cups/cutlery?[/JUSTIFY] [*][JUSTIFY]Can I offer organically made coffee?[/JUSTIFY] [*][JUSTIFY]Can I offer a discount to customers who bring their own cups to reduce my shop’s emissions further?[/JUSTIFY] [*][JUSTIFY]Are my shipping methods environmentally friendly?[/JUSTIFY] [/LIST] [JUSTIFY] [B][U]SWOT[/U] S:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]Coffee shops are profitable as they are generally cost-efficient and boast high margins.[/JUSTIFY] [/LIST] [JUSTIFY][B]W: [/B][/JUSTIFY] [LIST] [*][JUSTIFY]London has many existing ‘indie’ coffee shops. What makes my coffee shop stand out from other independently run coffee shops?[/JUSTIFY] [/LIST] [JUSTIFY][B]O:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]Identify a USP that will ensure the brand is memorable e.g. tea-infused coffee blends/coffee shop by day, cocktail bar by night.[/JUSTIFY] [*][JUSTIFY]Use social media to promote brand e.g. TikTok or Reels.[/JUSTIFY] [*][JUSTIFY]Make the coffee shop study-friendly to attract a regular + loyal customer base e.g. sockets, free wifi, comfortable seating.[/JUSTIFY] [/LIST] [JUSTIFY][B]T:[/B][/JUSTIFY] [LIST] [*][JUSTIFY]Difficult to compete with large chains e.g., Starbucks, Nero, Pret.[/JUSTIFY] [*][JUSTIFY]Many coffee shops have seasonal menus – will sourcing different ingredients be possible on my budget and will this be affected by supply chain shortages?[/JUSTIFY] [*][JUSTIFY]Cost of living crisis – people may opt to cut coffee out of their budget and make coffee at home instead.[/JUSTIFY] [/LIST] [/QUOTE]
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Practise your commercial awareness for your next interview using PESTLE & SWOT.
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