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<blockquote data-quote="AvniD" data-source="post: 92738" data-attributes="member: 17155">No problem at all! Please let me know if you need any more help with your cover letter or any other applications!I don't think this is a cliche as long as you tie back your answer for 'why this firm' to your expectations for a TC and the qualities that you want to be reflected in your firm. Ultimately, I assume that firms are used to reading the same type of information in applications since applicants have a limited range of sources (open days, web searches, conversations, webinars etc.) to go refer to when drafting their answers. In my eyes, the stuff that makes you stand out isn't the information you use about the firm, but how you personalise it.&nbsp; My go-to structure for personalising a 'why this firm' answer is to state what you like about the firm ➡️ how you know you like this aspect (from work ex, attending events, research etc.) ➡️ what you think it means for you/ your TC/ your career. Does that make sense [USER=17670]@Crystal86[/USER] ? [USER=17165]@George Maxwell[/USER] what do you think?</blockquote>

[QUOTE="AvniD, post: 92738, member: 17155"] No problem at all! Please let me know if you need any more help with your cover letter or any other applications! I don't think this is a cliche as long as you tie back your answer for 'why this firm' to your expectations for a TC and the qualities that you want to be reflected in your firm. Ultimately, I assume that firms are used to reading the same type of information in applications since applicants have a limited range of sources (open days, web searches, conversations, webinars etc.) to go refer to when drafting their answers. In my eyes, the stuff that makes you stand out isn't the information you use about the firm, but how you personalise it. My go-to structure for personalising a 'why this firm' answer is to state what you like about the firm ➡️ how you know you like this aspect (from work ex, attending events, research etc.) ➡️ what you think it means for you/ your TC/ your career. Does that make sense [USER=17670]@Crystal86[/USER] ? [USER=17165]@George Maxwell[/USER] what do you think? [/QUOTE]

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