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The main competitors would depend on the practice area in question, but firms like HSF and Linklaters are strong contenders due to overlaps in corporate, finance, and dispute resolution work. Other competitors could include Clifford Chance and Allen & Overy, particularly in areas like banking and energy. Firms like Norton Rose Fulbright or Hogan Lovells might also come to mind for energy and infrastructure-related work, given Ashurst's strength in these sectors.