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Message: <blockquote data-quote="Abbie Whitlock" data-source="post: 248265" data-attributes="member: 42112">Hi!In my view, you can demonstrate knowledge and willingness on two main ways.First, through detailed and specific research. This means showing that you understand the firm's strengths, key sectors, the types of clients they act for, recent deals, and what genuinely differentiates it from its competitors. Rather than just being able to repeat information from their website, you should be able to show and explain what that means in practice and why it matters commercially.Second, by clearly linking your own experiences, motivations and long-term goals to the firm. Explain why their practice areas, client base or culture align with what you are looking for, and how your skills and experiences make you a strong fit for that environment. For example, in my Reed Smith DTC application, I spoke about an open day I went to at Shell and how that had made me interested in Transportation and ENR, and Reed Smith's pro bono work resonated with me due to my previous work in a legal clinic.You definitely don't need a vacation scheme to show commitment - you just need to have informed reasoning and a convincing explanation of why this firm makes sense for you <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /></blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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