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Message: <blockquote data-quote="bollingdale" data-source="post: 182673" data-attributes="member: 36848">This is an opportunity to research the firm, they are selling themselves to the client, so there must be something obvious on their webpage (designed for clients) that covers this first cover what we know<ul> <li data-xf-list-type="ul">Handling Challenging Matters</li> <li data-xf-list-type="ul">Premium Legal Services</li> <li data-xf-list-type="ul">Sound Business Judgment</li> </ul>ok so we can't mention these things, lets go to their landing page [ATTACH=full]6245[/ATTACH]Ok of these, innovation sticks out to me, the other two are less strong, because I don't think a client would particularly care about the company's diversity or probono work. Let's see what else [ATTACH=full]6246[/ATTACH]Global stands out to me as a key-word here, so something about their international scope? Now let's look at their 'about us' sort of page...[ATTACH=full]6247[/ATTACH]Ok so this feeds into the global point what else...the history is something they flag also, its been around since 1875So you have a selection Innovation and global reach seem obvious, then maybe something about its reputation/history...this is technically distinct from its ability in law...so you could talk about this if you frame it correctly. Might be safer to go with its probono and dei stuff though...yeah on reflection you could talk about this and look for research that clients actually care about ite.g <a href="https://www.troutman.com/insights/what-clients-are-saying-about-dei.html" target="_blank">https://www.troutman.com/insights/what-clients-are-saying-about-dei.html</a> "Our clients recognize the value in working with and employing diverse individuals. <a href="https://www.troutman.com/professionals/daniel-p-pulka.html" target="_blank">Dan Pulka</a>, Chief Client Care Officer at Troutman Pepper, has seen this firsthand. “Diverse teams have diverse viewpoints, which often lead to better results,” Dan said. “This is one of the many reasons clients are asking for more diverse teams to work on their matters – it makes good business sense.”"As a starting point, many clients look to see whether their outside counsel are meeting DEI-related benchmarks, including certain DEI rankings issued by third-party organizations"So i'd go with global reachInnovationand DEI</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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