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Message: <blockquote data-quote="Amma Usman" data-source="post: 188961" data-attributes="member: 36740">Hey [USER=30524]@Izzy1026[/USER]. An overall-competitor approach may not be the most appropriate as this will be virtually every law firm with a presence in the regional/ international market. Rather, as you suggested, it’ll be great to include competitors within the same practice-area specification. However, even this may be too generic. Let me give you an example:Travers has a good private equity specialty. However, so does Latham and Kirkland. Digging deep, you’ll see that TS has a specialty in mid-market PE deals. Thus, in answering the question, you would compare TS with similar firms that work on mid-market PE deals as well. This will ensure that you hit the nail on the market similarities between firms, enabling you to fashion a response that properly conveys an understanding of the sectoral specialties between firms.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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