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Message: <blockquote data-quote="Amma Usman" data-source="post: 190570" data-attributes="member: 36740">Hey [USER=37511]@pleasepleaseplease[/USER] , great questions. I remember having the same questions when I was applying as well.I have a few thoughts on each question.1. This is essentially the ‘why X firm’ question. I always fell into the trap on talking about things that didn’t matter here. For example, I would talk about things like an international reach or pro bono. This was a horrible approach, as it could easily apply to many firms. I would talk about things like the opportunity to work on Windrush initiatives, which many international firms do. Here, the best way to show demonstrated interest is by focusing on the work - the practice areas. Now, it‘s also not enough to talk about practices for the sake of them, because again - many firms have the same practices. I remember once being asked at an AC why I wanted to work at the practice I mentioned in my application. I expanded on this, but the next response was ‘okay.. many firms have this practice - what is it about our practice that appeals to you’?. This got me thinking, and made me realise that I didn’t do enough research. Of course, I didn’t get the vac scheme offer because I didn’t have industry awareness then. So, within each practice at a firm, deeper research will make you find out more about their niches- this is what makes them stand out. Let me give you an example below;Latham, White & Case, and HSF are among a class of firms with a strong presence in emerging markets, particularly within Africa and the energy/project development sector. Now, it’s funny because many firms have energy and project development practices. However, these firms have a strong presence in emerging markets in Africa - this is their niche. If you have an example of how this resonates with you as a candidate, you’ve not only showed demonstrated interest - you’ve showed specific interest. This is what’ll make your application stand out. Adopt a similar approach to your research on Kennedys, finding a niche in their practices which appeal to you and I’m sure you’ll nail this question.2. I was a bit surprised seeing this question at first. Most firms I’ve been to shy away from asking candidates to talk about their culture, or frown on it when included in an application. The reason is because it’s difficult to know a firms culture unless you’ve experienced it. However, for this to be asked in their application, you know it matters to the firm - so take your time with this. Have a skim through their website to see the values. If you can schedule a quick chat with a future trainee (note I didn’t mention associates as future trainees will often be more responsive on LinkedIn), then you can talk about these values and cultures in a strong and specific way. This is cause you’ve spoken to someone that’s seen it. Then, link it to an experience where you’ve thrived in a similar environment as this will show them you can thrive in theirs too. I believe this will just make your answer way stronger. Next point is on how you see yourself contributing to the firm - focus on the skills which could be transferred from your past roles, any of your passions, etc. See the firms existing strategy - how can you improve on this/build it/ make it better/ make it revolutionary!Hope this helps, and I’m sure [USER=2672]@Jessica Booker[/USER] [USER=36738]@Ram Sabaratnam[/USER] [USER=36777]@Andrei Radu[/USER] will have more ideas.</blockquote>

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