Normal
What I would stress is that sometimes it is not about doing something “wrong” - it is just about fine margins in very subjective areas. It can easily be that one firm is looking for slightly more specific evidence about their work and why it appeals to you, while the next firm may want more evidence of team working.Just because one firm says no to you, it does not mean you are doing something wrong - it is just they have found candidates more aligned to what they are looking for.
What I would stress is that sometimes it is not about doing something “wrong” - it is just about fine margins in very subjective areas. It can easily be that one firm is looking for slightly more specific evidence about their work and why it appeals to you, while the next firm may want more evidence of team working.
Just because one firm says no to you, it does not mean you are doing something wrong - it is just they have found candidates more aligned to what they are looking for.