Normal
I also struggle with this but what I find helps me is starting from scratch. I take down the run of the mill details about the law firm first just so I have a basic idea of their reputation in certain practices, their values and maybe their international presence etc. From this info, I then go on to look the sectors that they specialise in - this way, naturally the firm will seem a little different from its competitors if that makes sense. If that's quite tricky as many top law firms are very very similar, Chat GPT can really help speed up the process when you're looking for a nice summary and its main competitors.
