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Message: <blockquote data-quote="xxx" data-source="post: 205894" data-attributes="member: 37782">I normally integrate this to why this firm:1. Business strategy - internationally and locally (focusing on practice areas is not the best since a lot of competitors are neck and neck). What I mean is do they open their own office or do they collaborate with local firms?  Why? How does that affect their presence in the region? Where are they opening the offices? Why? What business opportunities are there in those locations? Does it show the firm as ‘forward  thinking’ - link back to their values 2. Client retention- do they work with the same clients often (I.e. links is known for their biggest clients being repeat clients and they liked when I mentioned it in the AC)3. Here talk about practice areas and the links to one another (but the niche ones): i.e. strong banking and finance department but also band 1 shariah = more Middle Eastern clients/ presence (working with the market trends/ opportunities).For skills:Honestly, here you can pick any skill but the key thing is to:1. Identify the skill 2. Link it back to how and why a trainee/ solicitor might use it.3. Then link it back to something you’ve done and how it showed you the importance of it in practice.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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