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Message: <blockquote data-quote="emily12" data-source="post: 215227" data-attributes="member: 28187">linking the two is a good option if you can, but they honestly want you to actually talk about your interests and see how you write, to give an example from my app in 2023-24  i started by writing about how i really enjoy video games, nintendo in particular,  and then linked it to how this led me to learn and get interested in their business strategy and how they can have such huge success with its customer base (me), and utilising IP to ensure it has wide demographics through nostalgia + innovation etc (so basically just write about anything as long as you are actually interested)seemed to work! i got through to AC with that app, fumbled on the last hurdle with the interviews</blockquote>

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