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Message: <blockquote data-quote="vera.mekhonoshina" data-source="post: 216126" data-attributes="member: 30780">Hi [USER=37628]@dannyp123[/USER], This is a great question, and a very important one at that - demonstrating genuine interest is a must when it comes to writing a strong and convincing application. You are absolutely right - it is essential that you have a personal link to the area. Think about it this way - without a personal example, how would the recruiter know that you are actually passionate about the practice area? <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /> My key piece of advice would be this: try not to simply regurgitate or list information about the firm in your answer. The writing space is already so limited as it is! The firm will already know all the information about itself - the recruiters are more interested in knowing why exactly a particular fact resonated with you.So, you want to spend the bulk of your answer or paragraph not on stating the facts about the firm, but explaining why a specific fact is important to you and illustrating that explanation with an example from your educational, professional or extracurricular experiences. Here is a structure that I developed over time and used in my own applications: 1.  Name the aspect of the firm that you find interesting. I would try and pick something very specific and detailed that will show the reader that you are going beyond a quick search of the firm's website and rankings. 2. Explain why this specific fact caught your attention. Did you find anything to be especially interesting about this aspect of the firm?3. Draw a parallel with one of your own experiences. For example, if you are mentioning a specific aspect of the firm's culture, have you encountered this type of culture before? If so, what exactly did you enjoy about being immersed in it?Adopting a structured approach such as this one will hopefully make it a bit easier to draw a connection between the firm and yourself <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /> I hope this helps!</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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