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Message: <blockquote data-quote="Andrei Radu" data-source="post: 218760" data-attributes="member: 36777"><p>I would explain how maintaining a profit essentially also comes down to keeping costs under control and ensuring earnings remain constant. If you wanted to address the question of maintaining profit separately, I think you could focus more on managing risk rather than looking for growth - i.e. you would analyse what factors could lead to rising costs and/or declining revenues. Nonetheless, I think many of the strategies you would discuss when considering generating profits will significantly overlap with the part about maintaining them - for instance, M&A is both a strategy to grow market share and to protect against losing market share to an up and coming rival (consider Meta's acquisition of Instagram). As such, I would probably discuss the question of generating and maintaining profits at the same time and structure my answer in terms of a costs/earnings analysis split rather than maintaining/generating analysis split.</p></blockquote><p></p>

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