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Message: <blockquote data-quote="Lawlife5" data-source="post: 219948" data-attributes="member: 27653"><p>Hi [USER=36777]@Andrei Radu[/USER] in terms of identifying USPs that do not apply to another firm, how would you even find this (even with deep research, events etc) as a lot of firms work in same practice areas etc? Is it not sufficient enough to just mention what the firm does and therefore that makes it tailored to the firm? I am quite confused and I feel the whole USP part is slowing me down</p></blockquote><p></p>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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