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Message: <blockquote data-quote="Abbie Whitlock" data-source="post: 221945" data-attributes="member: 42112">Hi!I completely understand where you’re coming from - open days are a great way to get a real insight into the firms culture and connect your experiences in a more personal way. However, you can definitely still display genuine interest in a firm without attending one - I hadn’t attended open days at the majority of firms I was successful with!You’ve already got a strong foundation from the virtual events you’ve attended - things such as the practice area masterclass and the trainee Q&A can give you really good insights to reference in your application. I would focus on discussing what you took away from those sessions - for example, what stood out to you about the firms approach to client work, training, or collaboration. If you spoke to a trainee or associate who shared something that really resonated with you, you can link this to your own personal values and motivations.The important aspect is making a personal link between unique aspects of the firm and how they align with your skills, experiences, and career ambitions. This includes drawing on past experiences and showing how they demonstrate that you’d thrive in the environment at the firm.You can also strengthen your answer by showing how you’ve gone beyond events to learn more - for example, through researching recent deals or reading about the firm’s sector focus. This allows you to demonstrate curiosity and initiative without attending an open day!It’s less about where you get your insights from and more about how thoughtfully you connect them to why you’re drawn to the firm based on your candidate profile.I hope that helps, and best of luck with the application! <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /></blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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