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Message: <blockquote data-quote="FutureTrainee213" data-source="post: 229637" data-attributes="member: 43504"><p>This is a really good question. It's tricky to try and differentiate every little thing about a firm, when in reality, sometimes they just are pretty similar and the only way you can tell their specifics is by having already worked there. However, typically with firms that are "renowned" per say, they usually have a USP. Something that speaks to clients so they keep coming back. For example, with Kirkland & Ellis they seem to have a really good understanding of the secondaries market (thanks to Theodore Cardos) so I would hone in on the work they typically do and see if there is a pattern. Are they assisting more with a specific type of client or asset deal - is that whats setting them apart? My suggestion would be to first look at their annual report/briefing to see if they themselves have identified whats worked for them this year and what they're hoping to focus on. Following which, have a look at their clients and most recent deals to see if a pattern is forming. Hope this helps <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /></p></blockquote><p></p>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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